nav
Business Operations Business Models

How Does VRChat Make Money (Business and Revenue Model)

The VRChat business model

VRChat logo
Here’s what you should know:
  • What is VRChat, and how does VRChat work?
  • How does VRChat make money?
  • Subscription Revenue (VRChat Plus)
  • Selling Merchandise (VRChat Store)
  • VRChat profit and revenue
  • What is the VRChat business and revenue model?
  • VRChat funding, net worth, and valuation
  • VRChat subsidiaries, acquisitions, and exits

How does VRChat make money? Well, here is a full, in depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the VRChat business and revenue model, how much VRChat makes per year, and how VRChat works.

What is VRChat, and how does VRChat work?

VRChat is a free to play (F2P) online virtual reality (VR) platform that allows users to interact with other users using their user-created 3D avatars and worlds.

Developed and released in 2014 by Graham Gaylor and Jesse Joudrey, VRChat now gets more than 20k+ concurrent players online together.

So, how does VRChat work? You can download and play VRChat with your virtual reality (VR) Oculus or Steam headset, or you can play it without VR by playing in “Desktop Mode”, which lets you use a mouse, keyboard, and monitor.

How does VRChat make money?

Per reports, VRChat gets more than an estimated 20k+ concurrent players online playing together. So how does VRChat make money off of these players if VRChat is free to play?

Below is a breakdown of how much money VRChat makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways of how VRChat makes money in 2022

VRChat has a revenue model that makes money in two (2) ways; from subscription revenue with VRChat Plus and selling merchandise through their online store.

#1. Subscription Revenue (VRChat Plus)

One of the ways VRChat makes money is through its premium subscription offering, VRChat Plus.

Although VRChat is a free to play (F2P) game, VRChat Plus members get access to enhanced features that the free version does not have such as a personalized nameplate icon, photo invites, 100 favorite Avatar slots, and more – for a monthly price. Which you can see below.

How much does VRChat Plus cost? (VRChat pricing)

  • $9.99 per month
VRChat Plus | VRChat Business Model | How Does VRChat Make Money | How Does VRChat Work
Source: VRChat

Note: VRChat Plus is only available on Steam and Oculus Quest Store.

#2. Selling Merchandise (VRChat Store)

VRChat also makes money selling its own merchandise through its official online VRChat Store.

Here, they sell branded VRChat apparel, accessories, and more that range in price between $14 to $47+.

VRChat profit and revenue

VRChat has not released any official reports in regards to company earnings.

Note: Because VRChat is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the VRChat business and revenue model?

VRChat makes money through a few revenue models that they combine within their company, they are:

  • Gaming as a Service (GaaS) business model
  • Free to play (F2P) business model
  • Subscription business model
  • Transaction based business model

VRChat funding, net worth, and valuation

VRChat’s Crunchbase profile shows VRChat has raised $95.2 million over 5 rounds.

VRChat subsidiaries, acquisitions, and exits

To date, VRChat has not made any acquisitions, investments, or exits.