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Business Operations Business Models

How Does Vivino Make Money (Business and Revenue Model)

The Vivino business model

Vivino logo
Here’s what you should know:
  • What is Vivino, and how does Vivino work?
  • How does Vivino make money?
  • Subscription Revenue (Vivino Wine Club)
  • Commissions on Sold Wines
  • Vivino Plus
  • Ad Revenue (Winery Partnerships)
  • Vivino funding, net worth, and valuation
  • Vivino profit and revenue
  • What is the Vivino business and revenue model?
  • Vivino subsidiaries, acquisitions, and exits

How does Vivino make money? Well, here is a full, in depth, breakdown of their four (4) revenue streams and the different products and services they offer, as well as the Vivino business and revenue model, how much Vivino makes per year, and how Vivino works.

What is Vivino, and how does Vivino work?

Vivino is a wine app and online wine marketplace.

Founded in 2010 by Heini Zachariassen and Theis Sondergaard, Vivino now has more than 60 million users across 17+ countries and a wine database filled with more than 12.6+ million different wines – making Vivino the largest wine app and marketplace in the world.

So, how does Vivino work? To order from Vivino, simply download their app from the Apple App Store or Google Play store, or visit their website.

Once there, you can either manually browse for a bottle, try out Vivino’s Wine Club for a 6-hand-picked bottle selection, or find a winery and check it out in person.

Vivino App in Apple App Store | Vivino Business Model | How Does Vivino Make Money? | How Does Vivino Work?
Source: Apple App Store | Vivino

How does Vivino make money?

According to Vivino, Vivino has more than 60 million users on its wine marketplace. So how does Vivino make money off of all these users?

Below is a breakdown of how much money Vivino makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 4 ways how Vivino makes money in 2022

Vivino has a revenue model that makes money in four (4) ways; through subscription revenue (Vivino Wine Club), commissions on sold wines, Vivino Plus, and ad revenue.

#1. Subscription Revenue (Vivino Wine Club)

One of the ways Vivino makes money is through its subscription offering, Vivino Wine Club.

The way it works is – every 6 weeks Vivino delivers 6 new bottles to Vivino Wine Club customers’ doors (unless they skip or cancel).

These bottles are selected and chosen based on the price the customer sets when placing the order, which is between 3 price points; up to $90, $160, or $300. The more expensive a customer sets the price, the more expensive the bottles will be. But it will always total 6 bottles.

How much does Vivino cost?

  • from $90 to $300 every 6 weeks until skipped or canceled
Vivino Wine Club | Vivino Business Model | How Does Vivino Make Money? | How Does Vivino Work?
Source: Vivino

#2. Commissions on Sold Wines

Being that Vivino is a marketplace, Vivino also makes money off of every bottle of wine sold on its platform by its third-party sellers.

There are more than 12.6+ million bottle selections to choose from its more than 220,000 producers (third-party sellers) on the app. Of which, Vivino takes a 15% commission of every bottle sold, per reports.

#3. Vivino Plus

Another subscription offering Vivino makes money from is their Vivino Plus service.

For $4.99 per month ($1 for the first month), Vivino Plus members get unlimited free shipping on every order placed from the app or Vivino’s website.

Vivino Plus | Vivino Business Model | How Does Vivino Make Money? | How Does Vivino Work?
Source: Vivino

Note: Of Vivino’s 60+ million users, it’s unclear how many users are paying for a Vivino Plus or Wine Club subscription.

#4. Ad Revenue (Winery Partnerships)

In addition to subscription and commission revenue, Vivino also makes money from the ad revenue they earn through partnering wineries.

According to Vivino, Vivino has more than 243,000 Wineries on its marketplace and offers marketing such as email campaigns and a Vivino winery profile for its 60+ million users to see.

Vivino funding, net worth, and valuation

According to Vivino’s Crunchbase profile, Vivino has raised $221.8 million over 7 rounds and has a post-money valuation between $600 million to $800 million as of February 2021.

Vivino profit and revenue

Though Vivino has not released any official reports in regard to company earnings, it’s reported Vivino brought in roughly $265 million of revenue in 2020.

Note: Because Vivino is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Vivino business and revenue model?

Vivino makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Commission based business model
  • Advertising based revenue model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Vivino subsidiaries, acquisitions, and exits

To date, Vivino has not made any acquisitions, investments, or exits.