Business Operations Business Models

How Does Viber Make Money (Business and Revenue Model)

The Viber business model

Viber logo
Here’s what you should know:
  • What is Viber, and how does Viber work?
  • How does Viber make money?
  • Subscription Plans (Viber Out)
  • World Credits (Viber Out)
  • Selling Sticker Packs (Sticker Market)
  • Ad Revenue (Viber for Business)
  • Viber subsidiaries, acquisitions, and exits
  • Viber profit and revenue
  • What is the Viber business and revenue model?
  • Viber funding, net worth, and valuation

How does Viber make money and how is it really free to use? Well, here is a full, in depth, breakdown of their four (4) revenue streams and the different products and services they offer, as well as the Viber business and revenue model, how much Viber makes per year, and how Viber works.

What is Viber, and how does Viber work?

Viber, also known as Rakuten Viber, is a free and secure calling and messaging app.

Developed and released in 2012 by Talmon Marco and Igor Magazinnik, Viber went on to later get acquired by Rakuten on February 14, 2014, for $900 million.

Since that time, Viber now has more than 1 billion users across 190+ countries globally using the service.

So, how does Viber work? To use Viber, you can simply download their mobile app on the Apple App Store or Google Play store; or their desktop version through their website.

Once downloaded, create an account and verify your phone number. You can then use Viber like a regular messaging app to do things like making voice and video calls, starting group chats, sending stickers and GIFs, joining public community groups, and more.

Some of Viber’s competitors include WhatsApp, Telegram, Signal, and other end-to-end encrypted messaging services.

Viber App in Apple App Store | Viber Business Model | How Does Viber Make Money? | How Does Viber Work?
Source: Apple App Store | Viber

How does Viber make money?

According to Viber, Viber has more than 1 billion users across 190+ countries globally using the service. So how does Viber make money off of all these users?

Below is a breakdown of how much money Viber makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 4 ways of how Viber makes money in 2022

Viber has a revenue model that makes money in four (4) ways; through subscription fees and credit fees (Viber Out), selling sticker packs in-app (Sticker Market), and ad revenue (Viber for Business).

#1. Subscription Plans (Viber Out)

Viber makes most of its money by charging its users subscriptions and credit fees for making calls to non-Viber users.

While Viber is free to use for all Viber-to-Viber calls, Viber users can not call others that do not have Viber accounts, unless they pay for it. And that is where Viber Out comes in.

Depending on the users’ needs (what country they are calling, how many minutes they need), users have the choice of paying for a monthly subscription or for pay-as-you-go credits.

Below, you can see how much a Viber Out monthly subscription plans cost. Pricing varies based on the plan that fits a user’s calling needs. The “World Unlimited” plan allows users to call 60 countries for $5.99 per month, or a user can decide to get a monthly plan for only the country they are calling.

For example, a user who wants to call someone in Canada can purchase a “Canada Unlimited” plan for $1.99 per month, while a calling South Africa can get a South Africa plan that will cost a user $12.99 per month.

How much does Viber cost? (Viber Out rates)

  • $5.99 per month (World Unlimited plan), or $1.99 to $12.99+ per month (depending on the country)
Viber Out | Viber Business Model | How Does Viber Make Money? | How Does Viber Work?
Source: Viber

#2. World Credits (Viber Out)

Alternatively, Viber also makes money from the users who choose the “pay-as-you-go” credits instead of the monthly subscription.

Viber offers three (3) World Credit pricing bundles that can be purchased; $4.99, $9.99, and $19.99. The more expensive it is, the more credits a user gets. Although, the amount of minutes a user gets for the same credit bundle price differs based on the country a user is calling.

For example, in the United States, a $4.99 credit bundle will buy a user 262 minutes. While that same $4.99 bundle will get the user 554 minutes in Canada, or 25 minutes in South Africa.

You can see the full list of “cost-per-minute” rates by country here. You can also see how much Viber credit bundles cost below.

How much are Viber Out credits? (Viber international call rates)

  • $4.99, $9.99, and $19.99 depending on how many credits a user wants

#3. Ad Revenue (Viber for Business)

In addition to Viber Out revenue, Viber also makes money from the ad revenue it makes from third-party advertisers advertising on their app.

According to Viber, of the more than 1 billion users on Viber, the average user is on Viber 35+ minutes per day. Which means more impressions on their ads. Resulting in more ad revenue for Viber.

Note: An estimated 20% of Viber’s total revenue comes from ads, according to third-party reporting.

#4. Selling Sticker Packs (Sticker Market)

Viber also makes money through the in-app sticker packs they sell in their Sticker Market.

While many sticker packs are free to use and download in the Sticker Market, Viber also sells sticker packs that users can buy for $1.99 each. Which can also be used in other messaging apps like WhatsApp, Telegram, Signal, and iMessage.

How much do Viber sticker packs cost?

  • $1.99 for paid sticker packs

Viber subsidiaries, acquisitions, and exits

Aside from Viber being acquired by Rakuten for $900 million, Viber has also had its own fair share of acquisitions.

To date, Viber has made a total of 2 acquisitions.

Mergers and acquisitions business model
Source: Crunchbase | Viber

Viber profit and revenue

Viber has not released any official reports in regards to company earnings.

Note: Because Rakuten Group, Inc., the parent company of Viber, is a publicly traded company on the Frankfurt Stock Exchange (FWB). You can find all of Rakuten’s publicly released financial reports, including annual reports, through Rakuten’s investor section on their website.

What is the Viber business and revenue model?

Viber makes money through a few revenue models that they combine within their company, they are:

  • Freemium business model
  • À la carte business model
  • Subscription business model
  • Fee for service (FFS) business model
  • Advertising based business model
  • Transaction based business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

Viber funding, net worth, and valuation

Viber’s Crunchbase profile shows Viber has not raised any money to date.

On February 14, 2014, Viber was acquired by Rakuten for $900 million.