nav
Business Operations Business Models

How Does TuneCore Make Money (Business and Revenue Model)

The TuneCore business model

TuneCore logo
Here’s what you should know:
  • What is TuneCore, and how does TuneCore work?
  • How does TuneCore make money?
  • Yearly Subscription Fees (for Music Distribution)
  • Commissions from TuneCore Publishing
  • Additional Artist Services
  • TuneCore subsidiaries, acquisitions, and exits
  • TuneCore profit and revenue
  • What is the TuneCore business and revenue model?
  • TuneCore funding, net worth, and valuation

How does TuneCore make money and how is it free to use? Well, here is a full, in depth, breakdown of their three (3) revenue streams and the different products and services they offer, as well as the TuneCore business and revenue model, how much TuneCore makes per year, and how TuneCore works.

What is TuneCore, and how does TuneCore work?

TuneCore is an independent digital music distribution, publishing, and licensing service that offers musicians and other rights-holders the opportunity to distribute and sell or stream their music through online retailers like Spotify, Tidal, and more.

Founded in 2005 by Jeff Price, Gary Burke, and Peter Wells, TuneCore went on to later get acquired by Believe Digital on April 16, 2015, for an undisclosed amount.

Since that time, TuneCore now distributes music to over 150 digital stores across 200 countries and territories worldwide for more than 250,000 musicians on their platform.

So, how does TuneCore work? To distribute your music using TuneCore, you first need to sign up for and create a TuneCore account.

After your account is created, all you need to do is upload your music and artwork to TuneCore, enter in the details of your release, and select the digital stores and streaming services you want your song or album distributed to.

Some of TuneCore’s competitors include DistroKid and other digital music distribution services.

How does TuneCore make money?

According to TuneCore, TuneCore distributes music to over 150 digital stores across 200 countries and territories worldwide for more than 250,000 musicians on their platform.

So how does TuneCore make money off of all these musicians and distribution?

Below is a breakdown of how much money TuneCore makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 3 ways of how TuneCore makes money in 2022

TuneCore has a revenue model that makes money in three (3) ways; yearly subscription fees for music distribution by TuneCore, commissions from TuneCore Publishing, and additional artist services offered.

#1. Yearly Subscription Fees (for Music Distribution)

One of the ways TuneCore makes money is by charging artists a yearly subscription fee to use its distribution services.

Although TuneCore offers a free tier, they also provide three (3) paid subscription tiers for artists who need more; Rising Artist, Breakout Artist, and Professional. Each of which offers its own set of perks that the free version does not offer like scheduling your own release date, keeping 100% of the revenue from digital stores, access to exclusive partnerships, and more. You can see the pricing below.

How much does TuneCore cost? (TuneCore pricing)

  • Rising Artist: $14.99 per month
  • Breakout Artist: $29.99 per month
  • Professional: $49.99 per month
TuneCore russ | TuneCore Business Model | How Does TuneCore Make Money? | How Does TuneCore Work?
Source: TuneCore

#2. Commissions from TuneCore Publishing

TuneCore also makes money from the commissions they collect from musicians who get started with TuneCore Publishing.

TuneCore Publishing is a service that collects all of an artist’s royalties where their music is streaming (like TikTok videos, Facebook, views on YouTube, radio spins, live performances, etc.) As well as finding them new licensing opportunities like getting their music TV, Movies, and Video Game placements.

From that, TuneCore takes a cut, or commission, of all royalties they collect and find for you. You can see the TuneCore Publishing commission structure below.

How much does TuneCore take? (TuneCore Publishing cost)

  • One-time Setup Fee: $75
  • Commission: 15%
  • Sync Commission: 20% (optional opt-in)

#3. Additional Artist Services

TuneCore also offers additional artist services to the musicians on their platform that they make money on.

Some of these artist services are free and include things like getting direct advances, paying for radio and streaming plays, cover song licensing, mix and mastering services, and more. To see the full list of artist services TuneCore offers, click here.

Note: Some of these TuneCore tools and services are free, while some come with additional costs for the service.

TuneCore subsidiaries, acquisitions, and exits

To date, TuneCore has made a total of 1 acquisition.

Mergers and acquisitions business model
Source: Crunchbase | TuneCore

TuneCore profit and revenue

TuneCore has not released any official reports in regards to company earnings.

Note: Because TuneCore is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the TuneCore business and revenue model?

TuneCore makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Fee for service (FFS) business model
  • À la carte business model
  • Profit sharing business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

TuneCore funding, net worth, and valuation

TuneCore’s Crunchbase profile shows TuneCore has raised $7 million over 1 round.

On April 16, 2015, TuneCore was acquired by Believe Digital for an undisclosed amount.