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Business Operations Business Models

How Does Tundra Make Money (Business and Revenue Model)

The Tundra business model

Tundra Wholesale logo
Here’s what you should know:
  • What is Tundra, and how does Tundra work?
  • How does Tundra make money?
  • Brand Advertising
  • Optional Add-on Services for Buyers
  • Tundra profit and revenue
  • What is the Tundra business and revenue model?
  • Tundra funding, net worth, and valuation
  • Tundra subsidiaries, acquisitions, and exits

How does Tundra make money if they don’t charge a fee or commission? Well, here is a full, in depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the Tundra business and revenue model, how much Tundra makes per year, and how Tundra works.

What is Tundra, and how does Tundra work?

Tundra is a wholesale marketplace platform that connects retailers and brands to buy and sell to each other.

Founded in 2017 by Arnold Engel and Katie Engel, Tundra now has more than 30,000+ retailers and thousands of brands on its marketplace platform.

So, how does Tundra work? To become a retailer or brand on Tundra, you can simply either download their mobile app on Apple Store or Google Play store; or visit their website and sign up for an account.

Some of Tundra’s competitors include Faire, Shopify, Etsy, Alibaba, AliExpress, RangeMe, and other wholesale marketplace platforms.

Tundra Wholesale App in Google Play Store | Tundra Wholesale Business Model | How Does Tundra Wholesale Make Money? | How Does Tundra Wholesale Work?
Source: Google Play Store | Tundra Wholesale

How does Tundra make money?

According to Tundra, Tundra now has more than 30,000+ retailers and thousands of brands on its marketplace platform. So how does Tundra make money off of all those retailers and brands?

Below is a breakdown of how much money Tundra makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways how Tundra makes money in 2022

Tundra has a revenue model that makes money in two (2) ways; brand advertising and optional add-on services for buyers.

#1. Brand Advertising

One of the ways Tundra makes money is by offering brands (sellers) the option to bring more exposure to their product(s) and brand through advertising.

Tundra offers sellers two (2) ways to promote their products and or brand on their marketplace. Though Promotion Cost-Per-Click (CPC) and Featured Brands.

Both of these have different ad models and costs. Which you can see the pricing below.

  • Promotion CPC: no minimums
  • Featured brands: starting a $200 to $1,500 per day depending on the ad format and placement

Note: Tundra does not charge any fees, wholesale markups, or commissions on orders so they make their money by offering sellers and buyers other services – like advertising.

#2. Optional Add-on Services for Buyers

The other way that Tundra makes money is by offering retailers (buyers) optional add-on services that they can purchase.

These services include things like expedited shipping, insurance, and prepaid duties and taxes for international orders. And can be added to a buyer’s order at checkout.

Tundra profit and revenue

Tundra has not released any official reports in regard to company earnings.

Note: Because Tundra is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Tundra business and revenue model?

Tundra makes money through a few revenue models that they combine within their company, they are:

  • Advertising based business model
  • Fee for service (FFS) business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Tundra funding, net worth, and valuation

According to Tundra’s Crunchbase profile, Tundra has raised $38 million over 4 rounds.

Tundra subsidiaries, acquisitions, and exits

To date, Tundra has not made any acquisitions, investments, or exits.