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Business Operations Business Models

How Does Trello Make Money (Business and Revenue Model)

The Trello business model

Trello logo
Here’s what you should know:
  • What is Trello, and how does Trello work?
  • How does Trello make money?
  • Subscription Revenue (Trello Premium)
  • Trello subsidiaries, acquisitions, and exits
  • Trello profit and revenue
  • What is the Trello business and revenue model?
  • Trello funding, net worth, and valuation

How does Trello make money and how is it free to use? Well, here is a full, in depth, breakdown of their main revenue stream and services they offer, as well as the Trello business and revenue model, how much Trello makes per year, and how Trello works.

What is Trello, and how does Trello work?

Trello is a project management tool aimed at helping boost users’ efficiency and productivity.

Developed and released in 2011 by Fog Creek Software (now Glitch), Trello went on to later get acquired by Atlassian for $425 million on January 9, 2017.

Since that time, Trello now has more than 50 million users and 2+ million teams using Trello making it one of the most popular project management tools to use.

So, how does Trello work? To use Trello, users can either first download their mobile app in the Apple App Store or Google Play store; or go to their website and create an account.

Once signed up, users can create a board to start automating tasks, collaborating, and more – all for free; with available options to upgrade.

Some of Trello’s competitors include Slack, Notion, Asana, and other project management apps for teams.

Trello App in Apple App Store | Trello Business Model | How Does Trello Make Money | How Does Trello Work
Source: Apple App Store | Trello

How does Trello make money?

According to reports, Trello has more than 50 million users and 2+ million teams signed up using their project management tool. So how does Trello make money off of all those users?

Below is a breakdown of how much money Trello makes and its revenue model. Including their main revenue stream and how much they charge for their services.

Here is how Trello makes money in 2022

Trello has a revenue model that makes money in just one (1) way; subscription revenue.

#1. Subscription Revenue (Trello Premium)

Trello makes all of its money through the subscription service they offer to their customers.

Although Trello is free to use, they also offer three (3) paid subscription tiers for customers who need more; Standard, Premium, and Enterprise. All of which offer their own set of perks that the free version does not offer like unlimited boards, advanced checklists, priority support, and more.

How much does Trello cost? (Trello pricing)

  • Standard: $5 USD per user, per month
  • Premium: $10 USD per user, per month
  • Enterprise: up to $36,900+ per user, per month (depending on how many users)
How much does Trello cost? (Trello pricing) | Trello board | Trello example
Source: Trello

Note: Of Trello’s more than 50 million users and 2+ million teams, it’s unclear how many of those users upgraded to Trello’s paid subscription plan.

Trello subsidiaries, acquisitions, and exits

Aside from Trello being acquired by Atlassian for $425 million, Trello has had its own fair share of acquisitions as well.

To date, Trello has made a total of 1 acquisition.

Mergers and acquisitions business model
Source: Crunchbase | Trello

Trello profit and revenue

Trello’s last reported earnings came in 2016 when they brought in $457 million in revenue. Since then, Trello has not released any official reports in regards to company earnings.

Note: Because Trello is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Trello business and revenue model?

Trello makes money through a few revenue models that they combine within their company, they are:

  • Freemium business model
  • Software as a service (SaaS) business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

Trello funding, net worth, and valuation

According to Trello’s Crunchbase profile, Trello has raised $10.3 million over 1 round.

Trello was acquired by Atlassian for $425 million on January 9, 2017.