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Business Models Business Operations

How Does The New York Times Make Money (Business and Revenue Model)

The New York Times business model

The New York Times logo
Here’s what you should know:
  • What is The New York Times, and how does The New York Times work?
  • How does The New York Times make money?
  • Subscription Revenue
  • Advertising Revenue
  • Other Revenues
  • The New York Times subsidiaries, acquisitions, and exits
  • The New York Times profit and revenue
  • What is the The New York Times business and revenue model?
  • The New York Times funding, net worth, and market cap

How does The New York Times make money? Well, here is a full, in depth, breakdown of their three (3) revenue streams and the different products and services they offer, as well as The New York Times business and revenue model, how much money The New York Times makes per year, and how The New York Times works.

What is The New York Times, and how does The New York Times work?

The New York Times is an American newspaper based in New York City.

Founded in 1851 by Henry Jarvis Raymond and George Jones, The New York Times began trading on the New York Stock Exchange (NYSE) in 1981, under the ticker symbol “NYT”.

Since that time, The New York Times website receives an average of 125 million global unique visitors per month across 236 countries and territories.

So, how does The New York Times work? To read the Times, you can simply visit their website or download their app from the Apple App Store or Google Play store.

Once on an NYT article, you will need to create an account to continue reading. Non-subscribers have access to 10 free articles per month. After that, the content will be locked behind a paywall where you can, alternatively, subscribe to one of their paid digital or print plans for unlimited reading.

Some of The New York Times’ competitors include The Washington Post, BuzzFeed, TechCrunch, Medium, and other news publications.

The New York Times App in Apple App Store | The New York Times Business Model | How Does The New York Times Make Money | How Does The New York Times Work
Source: Apple App Store | The New York Times

How does The New York Times make money?

According to The New York Times, the Times website receives an average of 125 million global unique visitors per month. Of which, they have more than 9 million total paid subscribers.

So how does The New York Times make money off of all those subscribers and site traffic?

Below is a breakdown of how much money The New York Times makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 3 ways how The New York Times makes money in 2022

The New York Times has a revenue model that makes money in three (3) ways; subscription revenue, ad revenue, and other revenues.

#1. Subscription Revenue

The New York Times makes more than half of its money from the subscription services they offer. In fact, $1.36 billion, or 65.6% of The New York Times’ total revenue came from subscription revenue in 2021.

The Times makes its subscription revenue from two (2) offerings; digital and print. And when combined, has more than 9 million total paid subscribers between the two. Which you can see the costs for below.

How much does The New York Times subscription cost? (digital + print prices)

  • Digital: $17 to $25 per month depending on which plan
  • Print: $40 to $80 per month depending on how often subscribers want the paper delivered
The New York Times subscription paywall | The New York Times Business Model | How Does The New York Times Make Money | How Does The New York Times Work
Source: The New York Times

Note: The New York Times has more than 9 million total paid subscriptions across their digital and print products.

#2. Ad Revenue

The New York Times also made another $497.5 million of its money in 2021 from the ad revenue they earned through its advertisers.

The Times advertises both digitally and in print. With roughly 62% of The New York Times ad revenues coming from digital advertising in 2021.

Digitally, the properties they advertise on include their website, app, podcast, and through their email list. And for their print advertising, revenues come from their classified and column-inch ads, line ads, and preprinted ads (freestanding inserts).

Note: 62% of The New York Times ad revenues came from digital advertising in 2021.

#3. Other Revenues

Lastly, The New York Times makes the remaining portion of its money from what they label “other revenues”, which generated $215.2 million for the Times in 2021.

Collectively, other revenues, according to page 28 of The New York Times 2021 Annual Report, “primarily consist of revenues from licensing, Wirecutter affiliate referrals, commercial printing, the leasing of floors in the Company Headquarters, retail commerce, television and film, our student subscription sponsorship program and our live events business.”

The New York Times subsidiaries, acquisitions, and exits

To date, The New York Times has made a total of 15 acquisitions, 36 investments, 3 lead investments, and 12 successful exits.

The New York Times profit and revenue

In 2021, The New York Times reported $2.07 billion in revenue.

Note: Because The New York Times Company is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of The New York Times’ publicly released financial reports, including annual reports, through The New York Times’ investor section on their website.

What is The New York Times business and revenue model?

The New York Times makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Advertising based business model
  • Transaction based business model
  • Licensing business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers & acquisitions (M&A) business model

The New York Times funding, net worth, and market cap

According to The New York Times Crunchbase profile, the Times has raised $600.2 million over 2 rounds and has a market cap of $5.28 billion as of September 2022.