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Business Operations Business Models

How Does Skillshare Make Money (Business and Revenue Model)

The Skillshare business model

Skillshare logo
Here’s what you should know:
  • What is Skillshare, and how does Skillshare work?
  • How does Skillshare make money?
  • Subscription Revenue (Skillshare Premium)
  • Referral Fees (from recommending services)
  • Skillshare profit and revenue
  • What is the Skillshare business and revenue model?
  • Skillshare funding, net worth, and valuation
  • Skillshare subsidiaries, acquisitions, and exits

How does Skillshare make money? Here is a full, in depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the Skillshare business and revenue model, how much money Skillshare makes per year, and how Skillshare works.

What is Skillshare, and how does Skillshare work?

Skillshare is an online learning platform that provides users online and offline access to thousands of classes for things like design, photography, illustration, and more.

Founded in 2010 by Michael Karnjanaprakorn and Malcolm Ong, Skillshare now has more than 5+ million users and 8,000+ teachers with more than 40,000 classes available on the platform.

So, how does Skillshare work? To use Skillshare, you can simply download their app from the Apple App Store or Google Play store; or visit their website and create an account.

Once signed up, Skillshare will then ask for your payment information (Skillshare is not free) to start your 7 to 30-day free trial, and thereafter be billed monthly once it’s up. From which you will gain unlimited access to Skillshare’s 40,000+ available classes on the platform.

Some of Skillshare’s competitors include Udemy, Coursera, Khan Academy, MasterClass, Udacity, and other online course providers.

Skillshare App in Apple App Store | Skillshare Business Model | How Does Skillshare Make Money? | How does Skillshare work?
Source: Apple App Store | Skillshare

How does Skillshare make money?

Skillshare has more than 5+ million users and 8,000+ teachers with more than 40,000 classes available on the platform, per reports.

So how does Skillshare make money off of all these users?

Below is a breakdown of how much money Skillshare makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways of how Skillshare makes money in 2022

Skillshare has a revenue model that makes money in two (2) ways; through subscription revenue (Skillshare Premium) and referral fees from recommending services to its users.

#1. Subscription Revenue (Skillshare Premium)

Skillshare makes most of its money from the subscription services they offer to users on the platform.

There is no free version of Skillshare. So after a 30-day free trial, all users on the platform are billed yearly or monthly if they want to continue having access to Skillshare’s platform and courses.

For users who want access to their platform, Skillshare offers subscription plans for both individuals and businesses – they are; Skillshare Premium and Skillshare for Teams. Both of which give unlimited access to Skillshare’s 40,000+ classes, personalized recommendations based on a user’s interests and goals, and more – all for a yearly or monthly cost. Which you can see below.

How much does Skillshare cost per year? (Skillshare Premium membership cost)

  • Skillshare Premium: $32 USD per month or $168 billed annually
  • Skillshare For Teams: $159 USD per user, per year

Note: There is no free version of Skillshare. Which means all 5+ million users are paying users.

#2. Referral Fees (from recommending services)

Skillshare also makes money from the referral fees they collect when they bring business to a partnering or affiliate company that provides similar services.

For example, one of the companies Skillshare has a partnership with is Adobe. So whenever a Skillshare user is learning about a specific course such as “learning how to use Photoshop” (to continue using this Adobe example), Skillshare will show Adobe discounts and offers to their users to get them to use Abobe products like Photoshop. And when this happens, Skillshare makes money from this.

Skillshare profit and revenue

Skillshare has not released any official reports in regards to company earnings.

Note: Because Skillshare is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Skillshare business and revenue model?

Skillshare makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Commission based revenue model
  • Revenue sharing revenue model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Skillshare funding, net worth, and valuation

According to Skillshare’s Crunchbase profile, Skillshare has raised $136.8 million over 11 rounds and has a post-money valuation of $100 million to $500 million as of August 10, 2020.

Skillshare subsidiaries, acquisitions, and exits

To date, Skillshare has not made any acquisitions, investments, or exits.