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Business Operations Business Models

How Does Quora Make Money (Business and Revenue Model)

The Quora business model

How Does Quora Make Money?
Here’s what you should know:
  • What is Quora, and how does Quora work?
  • How does Quora make money?
  • Advertising (Quora Ads)
  • Quora’s profit and revenue
  • What is the Quora business and revenue model?
  • Quora’s funding and valuation
  • Quora’s Subsidiaries, Acquisitions, and Exits

How does Quora make money if it’s free to use? Here is a full breakdown of their main revenue stream, as well as the Quora business model, their year-over-year revenue, and how Quora works.

What is Quora, and how does Quora work?

Quora is a Q&A platform that is built for users to ask and answer each other’s questions posted on the site.

How Quora works is: Once a user creates a free account – they can post questions, receive answers, and also leave answers to other users’ questions asked on the site.

Founded in 2009 by former Facebook employees Adam D’Angelo and Charlie Cheever, Quora now gets over 300 million monthly users on its platform.

Some of Quora’s competitors include Reddit and other social Q&A websites.

Quora App in Apple App Store | Quora Business Model | How Does Quora Make Money?
Source: Apple App Store

How does Quora make money?

According to Quora, Quora has roughly 300 million monthly users on its platform. So how does Quora make money off of all that traffic?

Below is a breakdown of how much money Quora makes and its revenue model. Including their main revenue stream and how they make money from it.

Here is how Quora makes money (in 2021):

Quora has a revenue model that makes money in only one (1) way – advertising.

#1. Advertising (Quora Ads)

Quora makes all of its money through advertising on its platform. And, according to Quora’s business page, there are thousands of businesses advertising on Quora including brands like Shopify, Honey, Grammarly, and more.

How advertising on Quora works is: Once an advertiser creates an ad account, they can then build out an ad campaign by selecting the objective/goal of the campaign, set the budget, choose the ad(s) to show, add payment, and launch.

Quora Ads uses a live auction system. This means that advertisers offer a bid price for the ad placements being auctioned and the ad placements g to the highest bidder (advertiser).

At this time, Quora Ads offers two (2) bidding options: Cost per Click (CPC) and Cost per Impression (CPM). The cost of each is as follows below.

Quora Ads Pricing:

  • Cost per Click (CPC): Minimum bid is $0.01
  • Cost per Impression (CPM): Minimum bid is $0.20
Quora Ads | Quora Business Model | How Does Quora Make Money?
Source: Quora

Quora’s profit and revenue

Quora’s last reported earnings were in 2018 with $20 million in revenue.

Note: Because Quora, Inc. is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Quora business and revenue model?

Quora makes money through a few revenue models that they combine within their company, they are:

  • Advertising business model

Quora’s funding and valuation

According to Quora’s Crunchbase profile, Quora has raised $226 million over 4 rounds and has a valuation of $2 billion as of May 2019.

Quora’s Subsidiaries, Acquisitions, and Exits

To date, Quora, Inc. has made a total of 1 acquisition.