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Business Operations Business Models

How Does Product Hunt Make Money (Business and Revenue Model)

The Product Hunt business model

Product Hunt logo
Here’s what you should know:
  • What is Product Hunt, and how does Product Hunt work?
  • How does Product Hunt make money?
  • Subscription Revenue (Founder Club)
  • Ship by Product Hunt
  • Ad Revenue
  • Jobs by Product Hunt
  • Product Hunt profit and revenue
  • What is the Product Hunt business and revenue model?
  • Product Hunt funding, net worth, and valuation
  • Imgur subsidiaries, acquisitions, and exits

How does Product Hunt make money and how is it free to use? Well, here is a full, in depth, breakdown of their four (4) revenue streams and the different products and services they offer, as well as the Product Hunt business and revenue model, how much Product Hunt makes per year, and how Product Hunt works.

What is Product Hunt, and how does Product Hunt work?

Product Hunt is a website where founders can share their products for users to discover, use, and rate them.

Founded in 2013 by Ryan Hoover, Product Hunt went on to later get acquired by AngelList on December 1, 2016, for $20 million.

Since that time, Product Hunt now has 4.5+ million monthly users and has featured more than 100 million products across 50,000 companies on its platform since its founding back in 2013.

So, how does Product Hunt work? To discover new products on Product Hunt, you need to first either visit their website or download their mobile app from the Apple App Store or Google Play store.

Once there, you can create an account (optional), and simply begin browsing for new products by topics, what’s featured, and more. Additionally, you can also choose to upvote products you like, leave comments on them, and more.

Alternatively, if you want to launch your product on Product Hunt, tap on the “Submit” button on the top right of the page, enter in the URL of the product you’re launching, and fill in some additional details about your product.

Product Hunt App in Apple App Store | Product Hunt Business Model | How Does Product Hunt Make Money? | How Does Product Hunt Work?
Source: Apple App Store | Product Hunt

How does Product Hunt make money?

Per reports, Product Hunt has featured more than 100 million products from 50,000+ companies on its platform since being founded back in 2013. As well as having 4.5+ million monthly users.

So how does Product Hunt make money off of all these users and companies?

Below is a breakdown of how much money Product Hunt makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 4 ways of how Product Hunt makes money in 2022

Product Hunt has a revenue model that makes money in four (4) ways; Ship by Product Hunt, subscription revenue (Founder Club), ad revenue, and job postings.

#1. Subscription Revenue (Founder Club)

One of the ways Product Hunt makes money is through a service they call, Founder Club.

For $60 per month, Founder Club members get access to savings and discounts on tools from on 32+ different companies that are useful to startups. Which, according to Product Hunt, can save founders more than $100,000 in savings.

How much does Product Hunt Founder Club cost?

  • $60 per month
Product Hunt Founder Club | Product Hunt Business Model | How Does Product Hunt Make Money? | How Does Product Hunt Work?
Source: Product Hunt

Note: Some of the companies Product Hunt partners with to offer these savings include AWS, Stripe, Airtable, Zendesk, Notion, HubSpot, and many more.

#2. Ship by Product Hunt

Another subscription service Product Hunt offers and makes money off of is what they call, Ship.

Ship is a service that empowers founders with, what Product Hunt calls, “a toolkit for makers to ship awesome products.”

Although Ship by Product Hunt has a free tier available to users with small projects, they also offer two (2) paid subscription tiers for customers who need more; Pro and Super Pro. Both of which offer their own set of perks that the free version does not offer like unlimited projects, $5,000 in AWS credits, Webhooks, A/B testing, and more – for a monthly cost. Which you can see below.

Product Hunt Ship pricing:

  • Pro: $79 per month
  • Super Pro: $249 per month

#3. Ad Revenue

Product Hunt also makes money by selling ad space on its website to advertisers who want to reach Product Hunt’s audience of millions.

Some of these brands that advertise with them include brands like Stripe, Fiverr, and more.

Of which, they can advertise on Product Hunt’s home page along with the new and featured products of the day, in their newsletter to subscribers, on their Product, Topic, and Collection pages, and on their job boards for recruiting talent.

Product Hunt ads | Product Hunt Business Model | How Does Product Hunt Make Money? | How Does Product Hunt Work?
Source: Product Hunt

#4. Jobs on Product Hunt

In addition to subscription and ad revenue, Product Hunt also makes money through the revenue they earn from job listings.

Product Hunt has a job board section on their website that is dedicated to startups, founders, and job seekers. Here, employers can seek out employees, and vice versa, by posting job listings – for a price. Which you can see below.

How much does posting a job on Product Hunt cost?

  • starting at $299 for 30 days (per job listing)

Product Hunt profit and revenue

Product Hunt has not released any official reports in regards to company earnings.

Note: Because Product Hunt is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Product Hunt business and revenue model?

Product Hunt makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Advertising business model
  • Fee for service (FFS) business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Product Hunt funding, net worth, and valuation

Product Hunt’s Crunchbase profile shows Imgur has raised $7.5 million over 4 rounds.

On December 1, 2016, Product Hunt was acquired by AngelList for $20 million, per reports.

Product Hunt subsidiaries, acquisitions, and exits

To date, Product Hunt has not made any acquisitions, investments, or exits.