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Business Operations Business Models

How Does Peacock TV Make Money (Business and Revenue Model)

The Peacock TV business model

How Does Peacock TV Make Money?
Here’s what you should know:
  • What is Peacock TV, and how does Peacock TV work?
  • How does Peacock TV make money?
  • Subscription Revenue (Peacock Premium)
  • Advertising Revenue (from Commercial Breaks)
  • Peacock TV profit and revenue
  • What is the Peacock TV business and revenue model?
  • Peacock TV funding, net worth, and valuation

How does Peacock TV make money and how is it free to watch? Well, here is a full, in depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the Peacock TV business model, their profit and revenue, and how Peacock TV works.

What is Peacock TV, and how does Peacock TV work?

Peacock is a video streaming service that allows users the option to watch live TV, movies, and TV shows for free without a subscription.

Launched in 2020 by NBCUniversal, a subsidiary of Comcast. Since that time, Peacock has racked up more than 28 million monthly active accounts using the service.

So, how does Peacock TV work? To watch Peacock TV, users can access it through a few different ways such as streaming devices (Amazon FireStick, Roku, Apple TV, etc.), smart TVs, downloading the app, or by simply heading over to their website and streaming it there.

Once on the Peacock TV platform, users can access 40,000 to 60,000+ hours of content for free, with the option of upgrading to one of their paid tiers for additional features and content.

Some of Peacock TV’s competitors include Tubi TV, Pluto TV, NetflixRoku, Hulu, YouTube TV, Redbox, and other streaming platforms.

Peacock TV App in Apple App Store | Peacock TV Business Model | How Does Peacock TV Make Money? | How Does Peacock TV Work?
Source: Apple App Store | Peacock TV

How does Peacock TV make money?

According to reports, Peacock TV now has over 28 million monthly active accounts. Of those, 13 million are paid subscribers – as of April 2022.

So how does Peacock TV make money off of all those active users, both paying and free?

Below is a breakdown of how much money Peacock TV makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways of how Peacock TV makes money in 2022

Peacock TV has a revenue model that makes money in two (2) ways; subscription revenue and advertising through commercial breaks.

#1. Subscription Revenue (Peacock Premium)

One of the ways Peacock TV makes money is through its subscription service, Peacock Premium.

Though Peacock TV is free to watch without a subscription, their two (2) paid tiers Peacock Premium and Peacock Premium Plus have their own set of perks that the subscription free option does not have such as an ad free experience, access to an additional 20,000+ hours of movies and TV shows, and more.

As noted above, Peacock TV has more than 28 million monthly active accounts. Of those, 13 million are paying subscribers. Which are each paying $4.99 or $9.99 per month, as you can see below.

How much does Peacock cost?

  • Peacock Premium: $4.99 per month
  • Peacock Premium Plus: $9.99 per month
How much does Peacock cost? | Peacock TV Business Model | How Does Peacock TV Make Money? | How Does Peacock TV Work?
Source: Peacock TV

Note: Peacock TV has 13 million accounts paying for a Premium subscription.

#2. Advertising Revenue (from Commercial Breaks)

The other way Peacock TV makes money is through ad revenue from its commercial breaks.

So, Peacock TV does have commercials? Yes, this is how they generate the rest of their total revenue. Although customers have the option to partially or entirely get rid of commercial breaks altogether with a Peacock Premium subscription, as we talked about above.

How much does it cost to advertise on Peacock TV? | Peacock TV Business Model | How Does Peacock TV Make Money? | How Does Peacock TV Work?
Source: Peacock TV

Note: Peacock does not make public how much it costs to advertise on Peacock TV.

Peacock TV profit and revenue

Peacock TV has not released any official reports in regards to company earnings.

Note: Because the Comcast Corporation, the parent company of Peacock TV, is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Comcast’s publicly released financial reports, including annual reports, through Comcast’s investor section on their website.

What is the Peacock TV business and revenue model?

Peacock TV makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Advertising business model
  • Freemium (upselling) business model
  • B2B2C (partnerships) business model

Peacock TV funding, net worth, and valuation

According to Peacock TV’s Crunchbase profile, Peacock TV has not raised any funding.