nav
Business Operations Business Models

How Does Mozilla Firefox Make Money (Business and Revenue Model)

The Mozilla Firefox business model

Mozilla Firefox logo
Here’s what you should know:
  • What is Mozilla Firefox, and how does Mozilla Firefox work?
  • How does Mozilla Firefox make money?
  • Search Royalties
  • Donations
  • Sponsored New Tab’s (Advertising Revenue)
  • Subscription Revenue (Mozilla VPN)
  • Mozilla Firefox subsidiaries, acquisitions, and exits
  • Mozilla Firefox profit and revenue
  • What is the Mozilla Firefox business and revenue model?
  • Mozilla Firefox funding, net worth, and valuation

How does Mozilla Firefox make money and how is it free to use? Well, here is a full, in depth, breakdown of their four (4) revenue streams and the different products and services they offer, as well as the Mozilla Firefox business and revenue model, how much Mozilla Firefox makes per year, and how Mozilla Firefox works.

What is Mozilla Firefox, and how does Mozilla Firefox work?

Mozilla Firefox, a product of the Mozilla Foundation and its subsidiary the Mozilla Corporation, is an internet browser available for download on desktops, iOS, and Android phones.

Released in 2002 by Dave Hyatt, Joe Hewitt, and Blake Ross, Mozilla Firefox gets roughly 200 million monthly active users (MAU) on its browser and has about a 3.29% global market share as of June 2021.

So, how does Mozilla Firefox work? To use the Mozilla Firefox browser, users can simply download Firefox onto their mobile via the Apple App Store or Google Play store; or directly onto their PC by visiting Mozilla’s website.

Once downloaded, users can freely use and browse the internet privately and securely.

Some of Mozilla Firefox’s competitors include Google, DuckDuckGo, Safari, Yahoo!, Bing, BraveOpera, and other internet browsers.

Mozilla Firefox App in Apple App Store | Mozilla Firefox Business Model | How Does Mozilla Firefox Make Money? | How Does Mozilla Firefox Work
Source: Apple App Store | Mozilla Firefox

How does Mozilla Firefox make money?

According to Mozilla, the Mozilla Firefox browser attracts about 200 million monthly active users (MAU) that spend a little over 5 hours per day using the Firefox web browser as of July 2021.

So how does Mozilla Firefox make money off of all these active users and activity?

Below is a breakdown of how much money Mozilla Firefox makes and its revenue model. Including all revenue streams and how much they charge for their services.

Note: Entrepreneur 360 is using Mozilla’s 2020 financial reports, as this is the last verifiable revenue released by Mozilla – making it the most accurate.

Here are the 4 ways of how Mozilla Firefox makes money in 2022

Mozilla Firefox has a revenue model that makes money in four (4) ways; search royalties, donations, ad revenue, and subscription revenue through their Mozilla VPN.

#1. Search Royalties

Mozilla Firefox makes most of its money through search royalties. In fact, $441.3 million, or 88.8% of Mozilla’s total revenue came from search royalties in 2020.

How does Mozilla Firefox make money from search royalties? When Mozilla enters into a contract with a search engine provider, like Yahoo, Mozilla receives a percentage of advertising revenue earned by their customers through their search engines incorporated in the Firefox web browser.

Mozilla Firefox desktop image | Mozilla Firefox Business Model | How Does Mozilla Firefox Make Money? | How Does Mozilla Firefox Work
Source: Mozilla Firefox

Note: 88.8% of Mozilla’s total revenue came from Firefox’s web browser search royalties in 2020.

#2. Donations

Because the Mozilla Foundation, the developer of Firefox, is legally a 501c3 nonprofit organization; Mozilla also makes money by accepting donations through their website and have received $6.77 million in contributions in 2020.

Note: The Mozilla Foundation is legally registered as a 501c3 nonprofit and all contributions go there.

Mozilla Firefox also makes money from the ad revenue it generates through its Firefox web browser.

The way Mozilla Firefox makes money through this is by placing advertiser’s sponsored links in the Firefox web browser when a user opens a new tab.

As noted above, the Mozilla Firefox browser has about 200 million monthly active users (MAU) that spend more than 5 hours per day using the Firefox web browser. Which equals 100s of millions of impressions on their sponsored ad links. Resulting in more ad revenue for Mozilla.

#4. Subscription Revenue (Mozilla VPN)

While this is not a Mozilla Firefox product, it is a product of Mozilla – the makers of Firefox.

This product, the Mozilla VPN, can be used not only with the Mozilla Firefox web browser, but everywhere on the internet. It is meant to encrypt and protect a user’s entire device when turned on – for a price. Which you can see below.

How much does Mozilla VPN cost?

  • 9.99 per month or;
  • $7.99 per month (6-month plan), $4.99 per month (12-month annual plan)
How much does Mozilla VPN cost? | Mozilla Firefox Business Model | How Does Mozilla Firefox Make Money | How Does Mozilla Firefox Work
Source: Mozilla

Mozilla Firefox subsidiaries, acquisitions, and exits

To date, the Mozilla Corporation has made a total of 1 acquisition, 18 investments, and 5 lead investments.

Mergers and acquisitions business model
Source: Crunchbase | Mozilla Corporation

Mozilla Firefox profit and revenue

The Mozilla Foundation’s last reported earnings came in 2020 when they brought in $496.9 million in revenue. Since then, the Mozilla Foundation has not released any official reports in regards to company earnings.

Note: Because The Mozilla Foundation is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Mozilla Firefox business and revenue model?

Mozilla Firefox makes money through a few revenue models that they combine within their company, they are:

  • Revenue sharing business model
  • Advertising based business model
  • Subscription business model
  • Pay what you want (PWYW) business model
  • Mergers and acquisitions (M&A) business model

Mozilla Firefox funding, net worth, and valuation

According to Mozilla’s Crunchbase profile, Mozilla raised $2.3 million over 2 rounds.