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Business Operations Business Models

How Does Linktree Make Money (Business and Revenue Model)

The Linktree business model

How Does Linktree Make Money?
Here’s what you should know:
  • What is Linktree, and how does Linktree work?
  • How does Linktree make money?
  • Subscription Revenue (Linktree Pro)
  • Linktree Subsidiaries, Acquisitions, and Exits
  • Linktree profit and revenue
  • What is the Linktree business and revenue model?
  • Linktree funding and valuation

How does Linktree make money if it’s free to use? Here is a full, in depth, breakdown of their main revenue stream and services they offer, as well as the Linktree business model, their profit and revenue, and how Linktree works.

What is Linktree, and how does Linktree work?

Linktree is a ‘link in bio’ tool that allows users to create customized landing pages for a person and or company’s array of links that they can add to their social media profiles.

Founded in 2016 by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, Linktree has since grown to more than 23 million users worldwide.

How does Linktree work? To use Linktree, users must first go to their website and sign up for an account.

Once signed up, users can begin customizing their Linktree page by adding the links they want their customers or fans to navigate to. After their page is done, they can then copy their Linktree URL and paste it onto their social profiles. (TikTok, Instagram, Facebook, Twitch, Linkedin, Pinterest, Twitter, Youtube, etc.)

Some of Linktree’s competitors include Leadpages, Instapage, Bitly, and other landing page / ‘link in bio’ tools.

How does Linktree make money?

According to Linktree’s about page, Linktree has over 23 million users worldwide. So how does Linktree make money off of all these users?

Below is a breakdown of how much money Linktree makes and its revenue model. Including their main revenue stream and how much they charge for their services.

Here is how Linktree makes money (in 2022):

Linktree has a revenue model that makes money in just one (1) way; subscription revenue.

#1. Subscription Revenue (Linktree Pro)

Though Linktree offers a freemium tier to its users, Linktree makes all of its money by upselling its users to its paid subscription plans.

As noted above, Linktree has over 23 million users; although how many of those are paying users is unknown.

Linktree offers three (3) tiers for its paid subscription service; Starter, Pro, and Premium. All of which offer their own set of perks and added features that the free version does not have such as customizable backgrounds, more access to analytics, hiding the Linktree logo, changing the button colors, and more. You can see how much Linktree costs below.

Linktree Cost:

  • $5 USD to $24 USD per month depending on the plan
Linktree Cost | Linktree Business Model | How Does Linktree Make Money? | How Does Linktree Work?
Source: Linktree

Note: Linktree has over 23 million users; although how many of those are paying users is unknown.

Linktree Subsidiaries, Acquisitions, and Exits

To date, Linktree has made a total of 1 acquisition.

Linktree Acquisitions | Linktree Business Model | How Does Linktree Make Money? | How Does Linktree Work?
Source: Crunchbase | Linktree

Linktree profit and revenue

Linktree has not released any official reports in regards to company earnings.

Note: Because Linktree is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Linktree business and revenue model?

Linktree makes money through a few revenue models that they combine within their company, they are:

  • Freemium (Upselling) business model
  • Subscription business model
  • B2B2C (partnerships) business model
  • Mergers & acquisitions (M&A) business model

Linktree funding and valuation

According to Linktree’s Crunchbase profile, Linktree has raised $165.7 million over 3 rounds and has a valuation of $1.3 billion as of March 2022, per reports.