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Business Operations Business Models

How Does Kahoot! Make Money (Business and Revenue Model)

The Kahoot! business model

Kahoot! logo
Here’s what you should know:
  • What is Kahoot, and how does Kahoot work?
  • How does Kahoot make money?
  • Premium Subscription Plans (Kahoot! 360)
  • Subscription Revenue (Kahoot!+ AccessPass)
  • Licencing (Kahoot! Publisher)
  • Selling Merchandise (Kahoot! Shop)
  • Kahoot subsidiaries, acquisitions, and exits
  • Kahoot profit and revenue
  • What is the Kahoot business and revenue model?
  • Kahoot funding, net worth, and market cap

How does Kahoot make money and how is it free to use? Well, here is a full, in depth, breakdown of their four (4) revenue streams and the different products and services they offer, as well as the Kahoot business and revenue model, how much Kahoot makes per year, and how Kahoot works.

What is Kahoot, and how does Kahoot work?

Kahoot! is a game-based learning platform, used in schools and organizations to make making learning fun by creating engaging learning games or trivia quizzes.

Founded in 2012 by Johan Brand, Jamie Brooker, and Morten Versvik, Kahoot! began trading on the Frankfurt Stock Exchange (FWB) on October 10, 2019, under the ticker symbol “KHOTF”.

Since that time, Kahoot! is now used by hundreds of millions of students and families, more than 9 million teachers, and is used by 97% of Fortune 500 companies, according to Kahoot.

So, how does Kahoot work? To start using Kahoot, whether it’s for school or for work, you need to first either download their app in the Apple App Store or Google Play store; or visit their website.

From there, you can create an account to start learning in minutes by creating your own Kahoot or choosing from the 100+ million ready-to-play games.

Teachers and students can engage with each other through distance learning features or play in class, and then take a look at their gaming reports to assess their learning.

And Kahoot for work employees can also create a Kahoot to boost engagement in training, events, presentations, and meetings. If your employer is already paying for access to Kahoot.

Some of Kahoot’s competitors include ClassDojo, Duolingo, and other educational tools to help to learn.

Kahoot App in Apple App Store | Kahoot Business Model | How Does Kahoot Make Money? | How Does Kahoot Work?
Source: Apple App Store | Kahoot!

How does Kahoot make money?

According to Kahoot!, Kahoot! has hundreds of millions of students and families, 9+ million teachers, and is used by 97% of Fortune 500 companies. So how does Kahoot make money off of all these users?

Below is a breakdown of how much money Kahoot makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 4 ways of how Kahoot makes money in 2022

Kahoot has a revenue model that makes money in four (4) ways; through their premium subscription plans offered to businesses (Kahoot! 360), Kahoot!+ AccessPass, licensing content (Kahoot! Publisher), and selling merchandise through their online Kahoot! Shop.

#1. Premium Subscription Plans (Kahoot! 360)

According to Kahoot, one of Kahoot’s top commitments is to always keep Kahoot! free for teachers and students. To do that, they offer premium subscription plans to businesses – which is where Kahoot makes most of its money.

With that said, Kahoot! is used in more ways than just in a classroom setting. It’s even utilized in the workplace for businesses that want to train and build teams using Kahoot! learning games or trivia quizzes within their organizations to help keep employees engaged, simplify the learning curve, and stay eager to learn.

Kahoot! is used by 97% of Fortune 500 companies, including organizations such as Amazon, Facebook, HP, Salesforce, and more. To date, Kahoot! has more than 1.1+ million paid subscribers.

Kahoot! offers four (4) types of work plans; individual, team, enterprise, and one-time events. Each of which serves its own purpose depending on what that organization wants to use Kahoot! for such as to boost engagement in training, events, presentations, meetings, and more.

And each offering has its own additional plans within it to fit the company’s needs based on the organization’s size. You can see the simplified cost breakdown below or check out the full breakdown here.

How much does Kahoot! cost? (Kahoot! business plans and pricing)

  • Individual plans: $17 to $79 per host, per month (depending on the plan)
  • Team plans: $936 to $45,372+ per year (depending on the plan and number of licenses)
  • One-time events: $250 to $750 per event
  • Enterprise: contact sales

Note: Kahoot! has more than 1.1+ million paid subscribers and is used by 97% of Fortune 500 companies.

#2. Subscription Revenue (Kahoot!+ AccessPass)

In December 2021, Kahoot! introduced another subscription service called Kahoot!+ AccessPass.

While Kahoot! is free to use for students and teachers; for $5 per month Kahoot!+ AccessPass offers its own set of perks that the free version does not offer such as unlimited access to premium content, an ad-free experience, trustworthy content from verified creators and publishers, and more.

But it’s important to note, that students and teachers can use Kahoot! for free without a subscription, while businesses can not.

  • $5 per month, or $36 per year billed annually

Note: Kahoot! now has subscription services available for businesses and students.

#3. Licencing (Kahoot! Publisher)

Kahoot also makes money by partnering with content owners and brands to license the gaming content they created through Kahoot! Publisher.

Content owners and brands who want to do this can choose from two (2) Kahoot! Publisher plans; P1 and P2. Both of which will place the owner’s content on Kahoot! Academy where they will reach an audience of more than 100+ million users.

Publishers will be able to engage up to 1 million players per year on Kahoot! Academy – depending on the publisher’s plan. Which you can see more of below.

Some of the many brands licensing their Kahoot! content out on the Academy are organizations like Disney, National Geographic, Cambridge University Press, and more.

  • P1: $500 per brand, per month (billed annually)
  • P2: $1,000 per brand, per month (billed annually)
Kahoot! Publisher | Kahoot Business Model | How Does Kahoot Make Money? | How Does Kahoot Work?
Source: Kahoot!

#4. Selling Merchandise (Kahoot! Shop)

In addition to subscription and licensing revenue, Kahoot also makes money selling its own merchandise through its official online Kahoot! Shop.

Here, they sell branded Kahoot! apparel, accessories, and more that range in price between $4.99 to $20+.

Kahoot subsidiaries, acquisitions, and exits

To date, Kahoot has made a total of 7 acquisitions.

Mergers and acquisitions business model
Source: Crunchbase | Kahoot!

Kahoot profit and revenue

In 2021, Kahoot reported $91.3 million USD in revenue.

Note: Because Kahoot! is a publicly traded company on the Frankfurt Stock Exchange (FWB). You can find all of Kahoot’s publicly released financial reports, including annual reports, through Kahoot’s investor section on their website.

What is the Kahoot business and revenue model?

Kahoot makes money through a few revenue models that they combine within their company, they are:

  • Freemium business model
  • Subscription business model
  • Licensing business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

Kahoot funding, net worth, and market cap

Kahoot’s Crunchbase profile shows Kahoot has raised $363.9 million over 9 rounds and has a market cap of $1.45 billion as of August 2022.