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How Does IMDb Make Money (Business and Revenue Model)

The IMDb business model

How Does IMDb Make Money?
Here’s what you should know:
  • What is IMDb, and how does IMDb work?
  • How does IMDb make money?
  • Subscription Revenue (IMDb Pro)
  • Advertising Revenue (2 ways)
  • IMDb Subsidiaries, Acquisitions, and Exits
  • IMDb profit and revenue
  • What is the IMDb business and revenue model?
  • IMDb funding, net worth, and valuation

How does IMDb make money and how is it free to use? Well, here is a full, in depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the IMDb business model, their profit and revenue, and how IMDb works.

What is IMDb, and how does IMDb work?

IMDb, an abbreviation for Internet Movie Database, is an online database for information relating to more than 10.1 million titles (movies, tv shows, and more) and 11.5 million person records (actors, actresses, directors, writers, etc).

Founded in 1990 by Col Needham, IMDb went on to get acquired by Amazon on April 27, 1998, for an undisclosed amount.

Today, IMDb gets more than 200 million monthly unique visitors to its website.

So, how does IMDb work? To use IMDb, users can simply visit their website; or download their mobile app in the Apple App Store or Google Play store – it is free to use.

Some of IMDb’s competitors include Rotten Tomatoes and other online movie databases.

IMDb App in Apple App Store | IMDb Business Model | How Does IMDb Make Money? | How Does IMDb Work?
Source: Apple App Store | IMDb

How does IMDb make money?

According to IMDb, the website attracts more than 200 million monthly unique visitors, as well as an additional 120 million monthly active users on its IMDb TV (Amazon Freevee) platform.

So how does IMDb make money off of all these users?

Below is a breakdown of how much money IMDb makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways of how IMDb makes money in 2022

IMDb has a revenue model that makes money in two (2) ways; through subscription revenue (IMDb Pro) and ad revenue.

#1. Subscription Revenue (IMDb Pro)

One of the ways IMDb makes money is through its subscription service, IMDb Pro.

Though IDBb is free for users to browse, IMDb Pro is a paid service aimed at film industry professionals. These IMDb Pro members can do things like claim their IMDb page and add images, upload demo reels, find contact info, get representation, browse job opportunities, and more. You can see how much it costs below.

How much does IDBb Pro cost?

  • Individual Plan: $19.99 per month
  • Group Plan: $79.95 per month (up to 5 people)
How much does IDBb Pro cost? | IMDb Business Model | How Does IMDb Make Money? | How Does IMDb Work?
Source: IMDb

Note: IMDb Pro is a paid service aimed at film industry professionals.

#2. Advertising Revenue (2 ways)

IMDb also makes money from its ad revenue in two (2) separate ways; 1) third party ads (through their website and in-app) and 2) ads from IMDb TV commercial breaks.

As noted above, their website, IMDb.com, attracts over 200 million monthly visitors and IMDb TV (Amazon Freevee) has more than 120 million monthly active users.

Collectively, all of that traffic leads to more impressions on their ads. Which results in more ad dollars for IMDb.

IMDb ads cost | IMDb Business Model | How Does IMDb Make Money? | How Does IMDb Work?
Source: IMDb

IMDb Subsidiaries, Acquisitions, and Exits

Aside from IMDb being acquired by Amazon, IMDb has had its own fair share of acquisitions as well.

To date, IMDb.com, Inc. has made a total of 1 acquisition.

Mergers and acquisitions business model
Source: Crunchbase | IMDb

IMDb profit and revenue

IMDb has not released any official reports in regards to company earnings.

Note: Because Amazon.com, Inc., the parent company of IMDb, is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Amazon’s publicly released financial reports, including annual reports, through Amazon’s investor section on their website.

What is the IMDb business and revenue model?

IMDb makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Advertising business model
  • B2B2C (partnerships) business model
  • Mergers & acquisitions (M&A) business model

IMDb funding, net worth, and valuation

On April 27, 1998, IMDb was acquired by Amazon for an undisclosed amount.