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Business Operations Business Models

How Does Humble Bundle Make Money (Business and Revenue Model)

The Humble Bundle business model

Humble Bundle logo
Here’s what you should know:
  • What is Humble Bundle, and how does Humble Bundle work?
  • How does Humble Bundle make money?
  • Subscription Revenue (Humble Choice)
  • Percentage of Bundle Sales
  • Humble Store Sales
  • Humble Bundle profit and revenue
  • What is the Humble Bundle business and revenue model?
  • Humble Bundle funding, net worth, and valuation
  • Humble Bundle subsidiaries, acquisitions, and exits

How does Humble Bundle make money if you can pay what you want? Well, here is a full, in depth, breakdown of their three (3) revenue streams and the different products and services they offer, as well as the Humble Bundle business and revenue model, how much Humble Bundle makes per year, and how Humble Bundle works.

What is Humble Bundle, and how does Humble Bundle work?

Humble Bundle is a for-profit company that donates a percentage of every game, book, and software they sell through their website to charity.

Founded in 2010 by Jeffrey Rosen and John Graham, Humble Bundle went on later to get acquired by Ziff Davis on January 17, 2018, for an undisclosed amount.

Since that time, Humble Bundle now has more than 12 million customers and has raised over $200 million for more than 34,000+ charities since its founding back in 2010.

So, how does Humble Bundle work? Once you find something you would like to purchase on Humble Bundle, choose how much you would like to pay for it, where you want the money to go, and download it.

How does Humble Bundle make money?

According to Humble Bundle, Humble Bundle has more than 12 million customers. So how does Humble Bundle make money off of all these customers?

Below is a breakdown of how much money Humble Bundle makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 3 ways of how Humble Bundle makes money in 2022

Humble Bundle has a revenue model that makes money in three (3) ways; from its subscription revenue (Humble Choice), collecting a percentage of each bundle sale, and through its sales on its Humble Store.

#1. Subscription Revenue (Humble Choice)

One of the ways Humble Bundle makes money is through its subscription service offering, Humble Choice.

For $11.99 per month, members get a free monthly mix of PC games to download and keep, exclusive access to play the Humble Games Collection, discounts up to 20% in the Humble Store, and more.

How much does Humble Bundle cost monthly? (Humble Choice pricing)

  • $11.99 per month
Humble Choice | Humble Bundle Business Model | How Does Humble Bundle Make Money? | How Does Humble Bundle Work?
Source: Humble Bundle

Note: Of Humble Bundle’s 12+ million members, it’s unclear how many of those are paying monthly for Humble Choice.

#2. Percentage of Bundle Sales

Humble Bundle also makes money by collecting a piece of each bundle purchased on its website.

According to Humble Bundle, the company has sold more than 47+ million bundles since being founded back in 2010. Of which, they get 15% to 30% of every bundle sold.

The way it works is: Customers get to pay what they want for a bundle (minimum of $1 contribution). The more a customer pays/contributes, the more they get in the bundle.

For each purchase, “contribution”, a customer makes on a bundle (games, books, software, etc). The proceeds are split 3 ways between the Developers/Publishers, Charity, and Humble Bundle. And while splits on each bundle vary, there is a minimum amount set for Humble Bundle, which is generally no lower than 15% to 30% of each bundle sale.

Note: Humble Bundle gets a minimum of 15% to 30% of every bundle sold.

#3. Humble Store Sales

Lastly, Humble Bundle makes money through its Humble Store sales.

While these are not bundled sales, it works similar to it in regards to how each purchase is split between the Developers/Publishers, Charity, and Humble Bundle. With, again, Humble Bundle receiving at least 15% of each sale.

Humble Bundle profit and revenue

Humble Bundle has not released any official reports in regards to company earnings.

Note: Because Ziff Davis, Inc., the parent company of Humble Bundle, is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Ziff Davis’ publicly released financial reports, including annual reports, through Ziff Davis’ investor section on their website.

What is the Humble Bundle business and revenue model?

Humble Bundle makes money through a few revenue models that they combine within their company, they are:

  • Pay what you want (PWYW) business model
  • Subscription business model
  • Transaction based business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Humble Bundle funding, net worth, and valuation

According to Humble Bundle’s Crunchbase profile, Humble Bundle has raised $4.5 million over 1 round.

On January 17, 2018, Humble Bundle was acquired by Ziff Davis for an undisclosed amount.

Humble Bundle subsidiaries, acquisitions, and exits

To date, Humble Bundle has not made any acquisitions, investments, or exits.