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How Does HelloFresh Make Money (Business and Revenue Model)

The HelloFresh business model

How Does HelloFresh Make Money?
Here’s what you should know:
  • What is HelloFresh, and how does HelloFresh work?
  • How does HelloFresh make money?
  • Subscription Revenue
  • HelloFresh’s Subsidiaries, Acquisitions, and Exits
  • HelloFresh’s profit and revenue
  • What is the HelloFresh business and revenue model?
  • HelloFresh’s funding and market cap

How does HelloFresh make money? Here is a full, in depth, breakdown of their main revenue stream and services they offer, as well as the HelloFresh business model, their profit and revenue, and how HelloFresh works.

What is HelloFresh, and how does HelloFresh work?

HelloFresh is a meal kit service that delivers pre-cooked meals to customers weekly.

Founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson, HelloFresh began trading on the Frankfurt Stock Exchange (FWB) on November 2, 2017, under the ticker symbol “HFG”.

Since that time, HelloFresh now has more than 7.2 million active customers using its meal kit service, making it the largest meal kit provider in the United States.

How HelloFresh works is: To order from HelloFresh, first download the mobile app on the Apple Store or Google Play; or visit their website.

Once there, customer’s can begin by picking a meal plan consisting of the type of meals they want and how many servings (meals) per delivery. Once complete, the customer’s order will be delivered on the day of their choosing and will continue to deliver itself weekly until skipped, paused, or canceled.

Some of HelloFresh’s competitors include Blue Apron, Freshly, Home Chef, and other meal kit delivery services.

HelloFresh App in Apple App Store | HelloFresh Business Model | How Does HelloFresh Make Money? | How Does HelloFresh Work?
Source: Apple App Store | HelloFresh

How does HelloFresh make money?

According to HelloFresh, HelloFresh delivered more than 117 million orders in 2021 to over 7.2 million active customers.

So how does HelloFresh make money off of all these orders and active customers?

Below is a breakdown of how much money HelloFresh makes and its revenue model. Including their main revenue stream and how much they charge for their services.

Here is how HelloFresh makes money (in 2022):

HelloFresh has a revenue model that makes money in just one (1) way; subscription revenue.

#1. Subscription Revenue

HelloFresh makes all of its money through its subscription food delivery service; all $6.32 billion USD of its revenue.

As noted above, HelloFresh has more than 7.2 million active customers that are on a recurring subscription plan. Which ordered more than 964 million meals in 2021 alone.

The cost of HelloFresh depends on the plan. Each plan is customizable with more than 30 different recipes per week to choose from and serving sizes between 4 to 24 meals per delivery. The more you order, the cheaper each meal gets. Which you can see below.

HelloFresh Subscription Cost:

  • $7.99 to $11.99 per meal (depending on how many meals you order) plus a $9.99 flat fee for shipping
HelloFresh Subscription Cost | HelloFresh Business Model | How Does HelloFresh Make Money? | How Does HelloFresh Work?
Source: HelloFresh

Note: HelloFresh delivered more than 117 million orders worldwide in 2021.

HelloFresh’s Subsidiaries, Acquisitions, and Exits

To date, HelloFresh SE has made a total of 4 acquisitions, 1 investment, and 1 lead investment.

HelloFresh Acquisitions | HelloFresh Business Model | How Does HelloFresh Make Money? | How Does HelloFresh Work?
Source: Crunchbase | HelloFresh

HelloFresh’s profit and revenue

In 2021, HelloFresh reported $6.32 billion USD in revenue.

Note: Because HelloFresh SE is a publicly traded company on the Frankfurt Stock Exchange (FWB). You can find all of HelloFresh’s publicly released financial reports, including annual reports, through HelloFresh’s investor section on their website.

What is the HelloFresh business and revenue model?

HelloFresh makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Upselling business model
  • B2B2C (partnerships) business model
  • Mergers & acquisitions (M&A) business model

HelloFresh’s funding and market cap

According to HelloFresh’s Crunchbase profile, HelloFresh has raised $367.5 million over 6 rounds and has a market cap of $6 billion as of May 2022.