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Business Models Business Operations

How Does Google Voice Make Money (Business and Revenue Model)

The Google Voice business model

Google Voice logo
Here’s what you should know:
  • What is Google Voice, and how does Google Voice work?
  • How does Google Voice make money?
  • Subscription Plans
  • Charging for International Calls
  • Google Voice profit and revenue
  • What is the Google Voice business and revenue model?
  • Google Voice funding, net worth, and valuation
  • Google Voice subsidiaries, acquisitions, and exits

How does Google Voice make money and how is Google Voice free to use? Well, here is a full, in depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the Google Voice business and revenue model, how much money Google Voice makes per year, and how Google Voice works.

What is Google Voice, and how does Google Voice work?

Google Voice is a telephone service product of Google that provides phone numbers to Google accounts and Google Workspace (G Suite) customers.

Originally founded as GrandCentral in 2006 by Craig Walker, Halsey Minor, and Vincent Paquet, GrandCentral went on later to get acquired by Google on July 1, 2007, for $60 million and rebranded the name Google Voice.

So, how does Google Voice work? To get a Google Voice number, simply head over to voice.google.com and sign into your Google Account.

After you’re signed in, accept the terms of service and choose a Google Voice number you’d like to use. From there, you’ll be able to send and receive calls, texts, and voicemails for free from your web browser and mobile device(s) with available options to upgrade to a paid account.

Some of Google Voice’s competitors include TextNow, WhatsAppViberSignalTelegram, Skype, and other free telephone services.

Google Voice App in Apple App Store | Google Voice Business Model | How Does Google Voice Make Money? | How Does Google Voice Work?
Source: Apple App Store | Google Voice

How does Google Voice make money?

Although Google has not publically released how many Google Voice users there are, users need a Google or Google Workspace (G Suite) account to get one. And Google has made public that they have more than 2.6 billion monthly active users (MAUs) with a G Suite account.

Though there is no certain way to know how many of these G Suite accounts also have a Google Voice number. But even without knowing exactly how many users Google Voice has, how does Google Voice make money off of all of them if the service is free?

Below is a breakdown of how much money Google Voice makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways of how Google Voice makes money in 2022

Google Voice has a revenue model that makes money in two (2) ways; through subscription plans and by charging users for international calls.

#1. Subscription Plans

One of the ways Google Voice makes money is through the subscription plans they offer to small businesses and organizations.

While Google Voice is free to use, Google offers three (3) subscription plans for those who need more numbers for more users – they are; Starter, Standard, and Premier. All of which come with their own benefits and that are tailored to the users’ needs.

The Google Voice Starter plan allows for up to 10 users, while Standard and Premier can have unlimited users and are charged monthly based on how many users are activated.

For example, if an organization has a Standard plan and they have 30 users, they’ll be charged $600 USD per month.

How much does Google Voice cost? (Google Voice pricing)

  • $10 to $30 USD per user, per month depending on the plan
Google Voice Subscription Plans | Google Voice Business Model | How Does Google Voice Make Money? | How Does Google Voice Work?
Source: Google Voice

#2. Charging for International Calls

Google Voice also makes money just like any other telephone service provider – by charging users to make international calls.

Pricing for international calls for Google Voice users varies based on things like which country they are calling, if they are calling a landline or mobile number, and what phone carrier the receiving number has – where they are charged by the minute (USD).

For example, a U.S customer calling someone on a mobile number in the United Kingdom whose carrier is Vodafone will pay $0.01 per minute. But that same U.S customer calling the same mobile number in the UK (except this time, Vodafone is not their carrier) could cost that same customer up to $0.26 per minute to call.

You can check out Google’s full list of Google Voice calling rates by country here.

Google Voice profit and revenue

Google has not released any official reports in regards to company earnings.

Note: Because Alphabet Inc. (Google), the parent company of Google Voice, is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Google’s publicly released financial reports, including annual reports, through Google’s investor section on their website.

What is the Google Voice business and revenue model?

Google Voice makes money through a few revenue models that they combine within their company, they are:

  • Freemium (upselling) business model
  • Subscription business model
  • Fee for service (FFS) business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Google Voice funding, net worth, and valuation

According to Google Voice’s Crunchbase profile, GrandCentral (Google Voice) has raised $4 million over 1 round.

On July 1, 2007, GrandCentral (Google Voice) was acquired by Google for $60 million.

Google Voice subsidiaries, acquisitions, and exits

To date, Google Voice has not made any acquisitions, investments, or exits.