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Business Operations Business Models

How Does FitOn Make Money (Business and Revenue Model)

The FitOn business model

FitOn logo
Here’s what you should know:
  • What is FitOn, and how does FitOn work?
  • How does FitOn make money?
  • Subscription Revenue (FitOn PRO)
  • FitOn Exclusive Courses
  • Selling Merchandise (FitOn Shop)
  • FitOn subsidiaries, acquisitions, and exits
  • FitOn profit and revenue
  • What is the FitOn business and revenue model?
  • FitOn funding, net worth, and valuation

How does FitOn make money and how is it really free to use? Well, here is a full, in depth, breakdown of their three (3) revenue streams and the different products and services they offer, as well as the FitOn business and revenue model, how much FitOn makes per year, and how FitOn works.

What is FitOn, and how does FitOn work?

FitOn is a digital fitness and wellness platform that offers its members free workout videos, health advice, meal plans, and more.

Founded in 2019 by Lindsay Cook and Russell Cook, FitOn now has more than 10 million customers, employees, and health plan participant members on its fitness platform.

So, how does FitOn work? To use FitOn, all you need to do is simply download their app from the Apple App Store or Google Play store and create an account.

Once you’re signed up, you can begin searching for workouts to do, meal plans to follow, etc.

Some of FitOn’s competitors include Peloton, Classpass, and other fitness and wellness companies.

FitOn App in Apple App Store | FitOn Business Model | How Does FitOn Make Money? | How Does FitOn Work?
Source: Apple App Store | FitOn

How does FitOn make money?

According to FitOn, FitOn has more than 10 million customers, employees, and health plan participant members on its fitness platform. So how does FitOn make money off of all these members?

Below is a breakdown of how much money FitOn makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 3 ways of how FitOn makes money in 2022

FitOn has a revenue model that makes money in three (3) ways; subscription revenue from FitOn PRO, selling exclusive courses, and selling branded FitOn merchandise.

#1. Subscription Revenue (FitOn PRO)

One of the ways FitOn makes money is through its subscription service, FitOn PRO.

Although FitOn makes it free for its members to use, FitOn also offers a paid subscription tier; FitOn PRO.

FitOn PRO offers exclusive perks that the free version does not offer such as personalized workout programs, nutrition + meal plans, access to premium music, tracking your performance with real-time heart rate, and more – all for an additional monthly cost. Which you can see below.

How much money does FitOn subscription cost? (FitOn PRO cost)

  • $29.99 USD per year ($2.50 USD per month)

Note: Of the more than 10 million members FitOn has, it’s unclear how many are paying for FitOn’s PRO subscription service.

#2. FitOn Exclusive Courses

FitOn also makes money through another offering of theirs called FitOn Exclusive Courses.

At the time of writing this, FitOn has 12 available paid courses, ranging from classes on fitness to yoga to nutrition and more – starting at $19.99 USD per course.

FitOn course pricing:

  • from $19.99 USD to $39.99 USD depending on the course
FitOn Courses | FitOn Business Model | How Does FitOn Make Money? | How Does FitOn Work?
Source: FitOn

#3. Selling Merchandise (FitOn Shop)

FitOn also makes money selling its own merchandise through its official online FitOn Shop.

Here, they sell branded FitOn apparel, accessories, and more that range in price between $20 to $99+.

FitOn subsidiaries, acquisitions, and exits

To date, FitOn has made a total of 1 acquisition.

Mergers and acquisitions business model
Source: Crunchbase | FitOn

FitOn profit and revenue

FitOn has not released any official reports in regards to company earnings.

Note: Because FitOn is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the FitOn business and revenue model?

FitOn makes money through a few revenue models that they combine within their company, they are:

  • Freemium (upselling) business model
  • Subscription business model
  • Transaction based business model
  • Subscription business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

FitOn funding, net worth, and valuation

FitOn’s Crunchbase profile shows FitOn has raised $70 million over 5 rounds.