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Business Operations Business Models

How Does Eventbrite Make Money (Business and Revenue Model)

The Eventbrite business model

How Does Eventbrite Make Money?
Here’s what you should know:
  • What is Eventbrite, and how does Eventbrite work?
  • How does Eventbrite make money?
  • Service Fees From Ticket Sales
  • Complementary Solutions
  • Eventbrite’s Subsidiaries, Acquisitions, and Exits
  • Eventbrite’s profit and revenue
  • What is the Eventbrite business and revenue model?
  • Eventbrite’s funding and market cap

How does Eventbrite make money? Here is a full, in-depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the Eventbrite business model, their year-over-year revenue, and how Eventbrite works.

What is Eventbrite, and how does Eventbrite work?

Eventbrite is an event management and ticketing platform that allows users to find and create events.

Founded in 2006 by Kevin Hartz, Julia Hartz, and Renaud Visage, Eventbrite’s last two fiscal years have gone on to sell 109.4 million paid tickets in 2019 and 47.1 million paid tickets in 2020, respectfully.

How Eventbrite works is: Users can browse and create events on the platform and are charged a fee whenever there is a paid ticket transaction. The fee is paid by either the event attendee or the event organizer, whichever the organizer chooses when creating the event.

Some of Eventbrite’s competitors include Ticketmaster, StubHub, and other ticket sale platforms.

Eventbrite App in Apple App Store | Eventbrite Business Model | How Does Eventbrite Make Money?
Source: Apple App Store | Eventbrite

How does Eventbrite make money?

According to page 49 of Eventbrite’s 2020 Form 10-K, Eventbrite sold 47.1 million paid tickets through their platform in 2020. So how does Eventbrite make money off of all those purchased tickets?

Below is a breakdown of how much money Eventbrite makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways of how Eventbrite makes money (in 2021):

Eventbrite has a revenue model that makes money in two (2) ways: service fees from ticket sales and complementary solutions.

#1. Service Fees From Ticket Sales

Eventbrite makes the bulk of its money from service fees collected on tickets sold on the platform. As mentioned above, Eventbrite sold 47.1 million paid tickets in 2020 and receives a commission on all of them.

How it works is: Every time a paid ticket is purchased on the platform, Eventbrite receives a service fee. The percentage they receive depends on the country and package chosen by the event organizer.

Eventbrite Service Fees:

  • 1% to 9.99% depending on the country and package. You can see the full list of fees per country, here.

Note: Eventbrite also charges a processing fee on transactions depending on the payout country and payment method used. On Eventbrite’s 2020 Form 10-K, this is revenue is recognized as Cost of Net Revenue as it’s to cover the costs of processing the payments.

#2. Complementary Solutions

Aside from fees on ticket sales, Eventbrite also makes a small portion of its revenue from other services Eventbrite calls “complementary solutions”.

According to page 46 of Eventbrite’s 2020 Form 10-K, Eventbrite sees complementary solutions as “day-of-event on-site product and services, web presence development and branding, software solutions to manage event venue administration and marketing services that we provide to creators.”

Eventbrite’s Subsidiaries, Acquisitions, and Exits

To date, Eventbrite, Inc. has made a total of 10 acquisitions and 2 investments.

Eventbrite Acquisitions
Source: Crunchbase

Eventbrite’s profit and revenue

In 2020, Eventbrite reported $106 million in revenue.

Note: Because Eventbrite, Inc. is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Eventbrite’s publicly released financial reports, including annual reports, through Eventbrite’s investor section on their website.

What is the Eventbrite business and revenue model?

Eventbrite makes money through a few revenue models that they combine within their company, they are:

  • Fee-for-service (FFS) business model
  • Revenue sharing business model
  • Mergers & acquisitions (M&A) business model

Eventbrite’s funding and market cap

According to Eventbrite’s Crunchbase profile, Eventbrite has raised $557.3 million over 11 rounds and has a market cap of $1.61 billion as of September 2021.