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Business Operations Business Models

How Does Dashlane Make Money (Business and Revenue Model)

The Dashlane business model

Dashlane logo
Here’s what you should know:
  • What is Dashlane, and how does Dashlane work?
  • How does Dashlane make money?
  • Subscription Revenue (Dashlane Premium)
  • Dashlane funding, net worth, and valuation
  • Dashlane profit and revenue
  • What is the Dashlane business and revenue model?
  • Dashlane subsidiaries, acquisitions, and exits

How does Dashlane make money and how is it free to use? Well, here is a complete, in depth, breakdown of their main revenue stream and services they offer, as well as the Dashlane business and revenue model, how much Dashlane makes per year, and how Dashlane works.

What is Dashlane, and how does Dashlane work?

Dashlane is a password manager that allows users to safely store passwords online behind a single master password protected by AES-256 level encryption.

Founded in 2009 by Alexis Fogel, Bernard Liautaud, Emmanuel Schalit, Guillaume Maron, and Jean Guillou, Dashlane now has more than 12+ million users and 20,000+ companies using its password manager.

So, how does Dashlane work? To get started using Dashlane, you can simply either download their mobile app from the Apple App Store or Google Play store; or visit their website and download one of their available Dashlane browser extensions for the browser you use (i.e. Google Chrome, Firefox, or Edge).

Once you’ve installed the extension to your browser, you can then create an account and begin adding all the sites you visit along with their passwords safely into your Dashlane account which uses AES-256 encryption.

Some of Dashlane’s competitors include 1Password, LastPass, Bitwarden, and other password managers.

Dashlane App in Apple App Store | Dashlane Business Model | How Does Dashlane Make Money | How Does Dashlane Work
Source: Apple App Store | Dashlane

How does Dashlane make money?

According to Dashlane, Dashlane has more than 12+ million users and 20,000+ companies using its password manager. So how does Dashlane make money off of all these users?

Below is a breakdown of how much money Dashlane makes and its revenue model. Including their main revenue stream and how much they charge for their services.

Here is how Dashlane makes money in 2022

Dashlane has a revenue model that makes money in just one (1) way; through subscription revenue (Dashlane Premium).

#1. Subscription Revenue (Dashlane Premium)

At this time, Dashlane makes all of its money from its subscription revenue.

Although Dashlane has a freemium tier for its users, Dashlane also offers four (4) subscription plans to choose from for users looking for even more security – they are; Premium, Family, Team, and Business.

All of which offer additional perks and features that the free version does not offer such as a VPN for wifi protection, dark web monitoring, single sign-on (SSO) integration, on-demand phone support, and more – depending on the pricing plan. You can see the costs for each below.

How much does a Dashlane subscription cost? (Dashlane pricing plans)

  • Premium and Families: $10 or 40 per year billed annually
  • Teams and Enterprise: $3 or 5 per month, per user
Dashlane for desktop | Dashlane Business Model | How Does Dashlane Make Money | How Does Dashlane Work
Source: Dashlane

Note: Of Dashlane’s 12+ million users, Dashlane has not disclosed how many of those are paying users.

Dashlane funding, net worth, and valuation

According to Dashlane’s Crunchbase profile, Dashlane has raised $210.9 million over 10 rounds and has a post-money valuation between $500 million to $1 billion as of May 2019.

Dashlane profit and revenue

Dashlane has not released any official reports in regard to company earnings.

Note: Because Dashlane is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Dashlane business and revenue model?

Dashlane makes money through a few revenue models that they combine within their company, they are:

  • Freemium (upselling) business model
  • Subscription business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Dashlane subsidiaries, acquisitions, and exits

To date, Dashlane has made a total of 1 acquisition.