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Business Operations Business Models

How Does CoinMarketCap Make Money (Business and Revenue Model)

The CoinMarketCap business model

CoinMarketCap logo
Here’s what you should know:
  • What is CoinMarketCap, and how does CoinMarketCap work?
  • How does CoinMarketCap make money?
  • Subscription Revenue (from developers using their API)
  • Job Posting Fees
  • Advertising Revenue
  • CoinMarketCap subsidiaries, acquisitions, and exits
  • CoinMarketCap profit and revenue
  • What is the CoinMarketCap business and revenue model?
  • CoinMarketCap funding, net worth, and valuation

How does CoinMarketCap make money and how is it free to use? Well, here is a full, in depth, breakdown of their three (3) revenue streams and the different products and services they offer, as well as the CoinMarketCap business and revenue model, how much CoinMarketCap makes per year, and how CoinMarketCap works.

What is CoinMarketCap, and how does CoinMarketCap work?

CoinMarketCap is one of the leading platforms for price tracking cryptocurrency assets.

Founded in 2013 by Brandon Chez, CoinMarketCap went on to later get acquired by Binance for $400 million on April 1, 2020.

Now, CoinMarketCap reaches hundreds of millions of users a year through its website, mobile app, newsletter, and blog.

So, how does CoinMarketCap work? To use CoinMarketCap, users can simply either download their mobile app on Apple Store or Google Play store; or visit their website.

Once on their platform, users can look up and monitor different crypto assets, etc. But if a user would like to track certain crypto assets and or create a crypto portfolio of their holdings, they will need to create an account to do so.

Some of CoinMarketCap’s competitors include Coinbase, FTX, Binance, Crypto.com, CoinGecko, and other cryptocurrency platforms that have price tracking.

CoinMarketCap App in Apple App Store | CoinMarketCap Business Model | How Does CoinMarketCap Make Money? | How Does CoinMarketCap Work?
Source: Apple App Store | CoinMarketCap

How does CoinMarketCap make money?

According to CoinMarketCap, they now reach hundreds of millions of users a year through its various outlets like its website, mobile app, newsletter, and blog.

So how does CoinMarketCap make money off of all those users?

Below is a breakdown of how much money CoinMarketCap makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 3 ways of how CoinMarketCap makes money in 2022

CoinMarketCap has a revenue model that makes money in three (3) ways; subscription revenue from developers using their market data API, job posting fees, and ad revenue.

#1. Subscription Revenue (from developers using their Market Data API)

CoinMarketCap makes most of its money from the crypto API subscription service they offer to developers to pull their market data.

Although CoinMarketCap has a freemium tier for this, they also offer five (5) paid subscription tiers for their developers; Hobbyist, Startup, Standard, Professional, and Enterprise. All of which offer their own set of perks that the free version does not offer like more call credits, market data endpoints, the rights to use in commercial use, and more.

CoinMarketCap API Pricing:

  • $0 to $699+ per month (depending on the subscription plan)
CoinMarketCap API Pricing | CoinMarketCap Business Model | How Does CoinMarketCap Make Money? | How Does CoinMarketCap Work?
Source: CoinMarketCap

Note: Some of CoinMarketCap’s enterprise clients include companies like Coinbase, Samsung, Opera, Nexo.io, CoinFi, and more.

#2. Job Posting Fees

CoinMarketCap also makes money through the job posting service they offer.

This service allows employers and startups to look for talent by posting a job on CoinMarketCap’s job board for a price. That price falls into two (2) purchasing options; single job postings or a 5 job pack. Which you can see below.

How much does it cost to post a job on CoinMarketCap?

  • Single Job: $150
  • 5 Job Pack: $699

#3. Advertising Revenue

In addition to subscription and job posting revenue, CoinMarketCap also makes money from the ad revenue it makes off of the sponsored ads it runs on its website, app, and newsletter.

According to CoinMarketCap, their website receives more than 94 million monthly pageviews, as of Q4 2020. Which equals 100s of millions of impressions on their ads. Resulting in more ad dollars for CoinMarketCap.

CoinMarketCap subsidiaries, acquisitions, and exits

Aside from CoinMarketCap being acquired by Binance for $400 million, CoinMarketCap has had its own fair share of acquisitions as well.

To date, CoinMarketCap has made a total of 1 acquisition.

Mergers and acquisitions business model
Source: Crunchbase | CoinMarketCap

CoinMarketCap profit and revenue

CoinMarketCap has not released any official reports in regards to company earnings.

Note: Because Binance, the parent company of CoinMarketCap, is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the CoinMarketCap business and revenue model?

CoinMarketCap makes money through a few revenue models that they combine within their company, they are:

  • Freemium business model
  • Subscription based business model
  • Advertising business model
  • Fee for service (FFS) business model
  • B2B2C (partnerships) business model
  • Business to business (B2B) business model
  • Mergers and acquisitions (M&A) business model

CoinMarketCap funding, net worth, and valuation

On April 1, 2020, CoinMarketCap was acquired by Binance for $400 million.