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Business Models Business Operations

How Does ClassDojo Make Money (Business and Revenue Model)

The ClassDojo business model

ClassDojo logo
Here’s what you should know:
  • What is ClassDojo, and how does ClassDojo work?
  • How does ClassDojo make money?
  • Subscription Revenue (ClassDojo Plus)
  • ClassDojo subsidiaries, acquisitions, and exits
  • ClassDojo profit and revenue
  • What is the ClassDojo business and revenue model?
  • ClassDojo funding, net worth, and valuation

How does ClassDojo make money and how is it free to use? Well, here is a full, in depth, breakdown of their main revenue stream and services they offer, as well as the ClassDojo business and revenue model, how much money ClassDojo makes per year, and how ClassDojo works.

What is ClassDojo, and how does ClassDojo work?

ClassDojo is an educational tech company that enables teachers and families to communicate with each other through features such as an in-app feed where teachers can share photos and videos from the school day, and much more.

Founded in 2011 by Liam Don and Sam Chaudhary, ClassDojo now has more than 50+ million teachers and families using its educational communication software across 180+ countries.

So, how does ClassDojo work? To use ClassDojo as a teacher, you can simply download their app from the Apple App Store or Google Play store, or visit their website.

Once you’re on their platform, you can sign up by selecting “Teacher” then “Create teacher account”. After you’ve signed up and added your school’s name among other things, you can begin adding a class, uploading your student roster, and more.

Some of ClassDojo’s competitors include Google Classroom, Kahoot!, Duolingo, and other educational services for teaching and learning.

ClassDojo App in Apple App Store | ClassDojo Business Model | How Does ClassDojo Make Money? | How Does ClassDojo Work?
Source: Apple App Store | ClassDojo

How does ClassDojo make money?

According to ClassDojo, ClassDojo has more than 50+ million teachers and families on its educational communication platform across 180+ countries.

So how does ClassDojo make money off of all these users?

Below is a breakdown of how much money ClassDojo makes and its revenue model. Including their main revenue stream and how much they charge for their services.

Here is how ClassDojo makes money in 2022

ClassDojo has a revenue model that makes money in just one (1) way; through its premium subscription service, ClassDojo Plus.

#1. Subscription Revenue (ClassDojo Plus)

After eight years of no revenue, ClassDojo finally introduced its first revenue stream back in 2019. Now, ClassDojo makes all of its money through this premium subscription service, ClassDojo Plus.

Although ClassDojo makes it free to use for all the teachers and families on its platform, ClassDojo also offers this premium subscription tier, ClassDojo Plus, for the teachers and families who would like a bit more.

Which offers additional perks and learning experiences that the free version does not offer such as detailed progress reports, unlimited feedback points, access to prior year’s memories, unlimited social & emotional learning content, and more – for a monthly fee of $7.99 per month. Which you can also see below.

How much does ClassDojo cost? (ClassDojo Plus cost)

  • $7.99 per month, or $59.99 if billed annually
ClassDojo Classroom | ClassDojo Business Model | How Does ClassDojo Make Money? | How Does ClassDojo Work?
Source: ClassDojo

Note: According to ClassDojo, of their more than 50+ million users, 1+ million have upgraded to their paid premium service, ClassDojo Plus.

ClassDojo subsidiaries, acquisitions, and exits

To date, ClassDojo has made a total of 1 acquisition.

Mergers and acquisitions business model
Source: Crunchbase | ClassDojo

ClassDojo profit and revenue

According to sources like Forbes, ClassDojo now brings in an estimated annualized revenue of more than $30+ million.

Note: Because ClassDojo is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the ClassDojo business and revenue model?

ClassDojo makes money through a few revenue models that they combine within their company, they are:

  • Freemium business model
  • Subscription business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

ClassDojo funding, net worth, and valuation

ClassDojo’s Crunchbase profile shows that ClassDojo has raised $191.1 million over 5 rounds and has a post-money valuation of $1 billion to $10 billion as of September 1, 2021.