Business Operations Business Models

How Does Make Money (Business and Revenue Model)

The business model

How Does Make Money?
Here’s what you should know:
  • What is, and how does work?
  • How does make money?
  • Premium Subscription Plan
  • Care HomePay
  • Care for Business (B2B)
  • Recruiting and Marketing Solutions
  • Subsidiaries, Acquisitions, and Exits
  • profit and revenue
  • What is the business and revenue model?
  • funding, net worth, and valuation

How does make money if it’s free to use? Here is a full, in depth, breakdown of their four (4) revenue streams and the different products and services they offer, as well as the business model, their profit and revenue, and how works.

What is, and how does work? is an online marketplace that offers sitting services such as childcare, special needs care, senior care, pet sitting, and more.

Founded in 2006 by Sheila Lirio Marcelo, began trading on the New York Stock Exchange (NYSE) on January 24, 2014, under the ticker symbol “CRCM” before later delisting after IAC completed its acquisition of the company on February 11, 2020.

Since that time, now has more than 32.9 million members across 20 countries on its platform.

How does work? To use, both caregivers and care seekers must first sign up for an account by either visiting their website; or by downloading the mobile app on the Apple App Store or Google Play store.

Once signed up, users can begin browsing for the type of sitting services they need by first clicking on the “Post a Job” tab. There, care seekers will then need to fill out some job description details such as the location of the job, type of care needed, the schedule and hours required for the caregiver to work, as well as the start date.

After that’s done, care seekers can tap the “Share Your Needs” button to post the job to the marketplace for all caregivers to view and apply. And if a user wants more marketplace features, they can upgrade to’s paid subscription plan, discussed below.

Some of’s competitors include Sittercity, Rover, and other sitting service marketplaces. App in Apple App Store | Business Model | How Does Make Money? | How Does Work?
Source: Apple App Store |

How does make money?

According to, has over 32.9 million members across 20 countries using its service. So how does make money off of all these members?

Below is a breakdown of how much money makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 4 ways of how makes money (in 2022): has a revenue model that makes money in four (4) ways; through their premium subscription service, Care HomePay, Care for Business (B2B), and marketing solutions.

#1. Premium Subscription Plan makes most of its money from the subscription fees paid by both care seekers and caregivers.

Though the platform is free to use, it is limited in regards to what perks the paid premium subscription offers such as messaging caregivers, paying caregivers through the site, background checks, the ability to chat with support, and more.

One thing to make note of is that has over 32.9 million members, and it’s unclear how many of those are paying members. Cost:

  • $38.95 per month Cost | Business Model | How Does Make Money? | How Does Work?

Note: charges both the caregivers and the care seekers a (optional) monthly subscription fee, known as a two sided marketplace.

#2. Care HomePay

Another subscription service offers and makes money from is a service they call HomePay.

HomePay is a payroll and tax preparation service that can serve useful to both care seekers (families) and caregivers. Care seekers can use the service to pay caregivers as employees through the platform using the payroll service. While caregivers can use it for the tax preparation services. Fees:

  • $75 per month

Note: All of’s subscription services are tailored toward both care seekers and caregivers.

#3. Care for Business (B2B) also makes money on the B2B (business to business) side of things with Care for Business.

The way it works is offers and partners with employers so they can offer backup care services to their employees as an employee benefit (a perk of working for them). Some of those employers include notable companies such as Facebook, Twitter, Toyota, and more. for Business | Business Model | How Does Make Money? | How Does Work?

Note: Companies partner with so they can offer Care’s sitting services to their employees as an employee benefit.

#4. Recruiting and Marketing Solutions

Lastly, makes the rest of its money from what they call “recruiting and marketing solutions”.

Recruiting and marketing solutions, according to page 4 of’s 2018 Form 10-K, are tailored toward care related businesses – “such as day care centers, nanny agencies, and home care agencies – that wish to market their services to’s care seeking families and recruit’s caregiver members.” Subsidiaries, Acquisitions, and Exits

Aside from being acquired by IAC for $500 million, has had its own fair share of acquisitions as well.

To date,, Inc. has made a total of 8 acquisitions.

Mergers and acquisitions business model
Source: Crunchbase | profit and revenue’s last released annual report as a public company was in 2018 where they reported $192.26 million in revenue. Which you can find here in the SEC’s archives.

Since that time, has not released any official reports in regards to company earnings.

Note: Because IAC/InterActiveCorp, the parent company of, is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of IAC’s publicly released financial reports, including annual reports, through IAC’s investor section on their website.

What is the business and revenue model? makes money through a few revenue models that they combine within their company, they are:

  • Subscription business model
  • Two sided marketplace business model
  • Advertising based business model
  • Freemium (Upselling) revenue model
  • Business to business (B2B) revenue model
  • B2B2C (partnerships) revenue model
  • Mergers & acquisitions (M&A) revenue model funding, net worth, and valuation

According to’s Crunchbase profile, has raised $156.9 million over 7 rounds.

On February 11, 2020, was acquired by IAC for roughly $500 million, per reports.