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Business Operations Business Models

How Does Candy Crush Make Money (Business and Revenue Model)

The Candy Crush Saga business model

Candy Crush Saga logo
Here’s what you should know:
  • What is Candy Crush Saga, and how does Candy Crush Saga work?
  • How does Candy Crush Saga make money?
  • In-app Purchases (Sale of Gold Bars and Bundles)
  • Candy Crush Saga profit and revenue
  • What is the Candy Crush Saga business and revenue model?
  • Candy Crush Saga funding, net worth, and valuation
  • Candy Crush Saga subsidiaries, acquisitions, and exits

How does Candy Crush Saga make money and how is it free to play? Well, here is a full, in depth, breakdown of their main revenue stream and services they offer, as well as the Candy Crush business and revenue model, how much Candy Crush makes per year, and how Candy Crush works.

What is Candy Crush Saga, and how does Candy Crush Saga work?

Candy Crush Saga is a free to play (F2P) mobile game where users can play through more than 8,900 levels.

Developed and released in 2012 by King.com, King.com began trading on the New York Stock Exchange (NYSE) on March 26, 2014, under the ticker symbol “KING” before later delisting after Activision Blizzard completed its acquisition of the company for $5.9 billion in November of 2015.

Since that time, Candy Crush Saga now has more than 273 million players and more than 2.7 billion app downloads since its release back in 2012.

How Candy Crush works is: To play Candy Crush, players can simply download their mobile app on Apple Store or Google Play store.

Once downloaded, players can then start playing for free through more than 8,900 levels, with the option to purchase in-app items to enhance play.

Some of Candy Crush’s competitors include Fortnite, Roblox, Pokémon GO, Minecraft, and other popular games.

Candy Crush Saga App in Apple App Store | Candy Crush Saga Business Model | How Does Candy Crush Saga Make Money? | How Does Candy Crush Saga Work?
Source: Apple App Store | Candy Crush Saga

How does Candy Crush Saga make money?

According to King, Candy Crush has a total of more than 2.7 billion app downloads and more than 273 million players.

So how does Candy Crush Saga make money off of all those app downloads and active players?

Below is a breakdown of how much money Candy Crush Saga makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here is how Candy Crush Saga makes money in 2022

Candy Crush Saga has a revenue model that makes money in just one (1) way; through the sales of in-app purchases.

#1. In-app Purchases (Sale of Gold Bars and Bundles)

Candy Crush Saga makes all of its money from the purchases made in-app by its users.

The way it works is Candy Crush Saga offers in-app items for its users to purchase. These items can be used for things like extra lives, boosters, extensions, and more that players can use in-game.

Those in-app items can be bought using Gold Bars, Candy Crush Saga’s in-app currency, or by simply purchasing bundles (Gold Bars + items). Once a user buys Gold Bars, they can then be used to purchase other available items in the Candy Crush shop. Which you can see how much they cost below.

Candy Crush Gold Bars & Bundles Cost:

  • Gold Bars: $1.99 to $99.99 depending on the quantity of Gold Bars purchased
  • Bundles: $0.99 to $99.99 depending on the bundle
Candy Crush Gold Bars & Bundles Cost  | Candy Crush Saga Business Model | How Does Candy Crush Saga Make Money? | How Does Candy Crush Saga Work?
Source: Candy Crush Saga | Fandom

Candy Crush Saga profit and revenue

In 2020, Candy Crush Saga reported $1.19 billion in revenue.

Note: Because the Microsoft Corporation, the parent company of King.com, is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Microsoft’s publicly released financial reports, including annual reports, through Microsoft’s investor section on their website.

What is the Candy Crush Saga business and revenue model?

Candy Crush Saga makes money through a few revenue models that they combine within their company, they are:

  • Gaming as a Service (GaaS) business model
  • Free to play (F2P) business model
  • Transaction based revenue model
  • Subscription based business model
  • Licensing business model
  • B2B2C (partnerships) business model

Candy Crush Saga funding, net worth, and valuation

According to King.com’s Crunchbase profile, King.com, the developer of Candy Crush, has raised $84 million over 2 rounds.

On November 2, 2015, King.com was acquired by Activision Blizzard for $5.9 billion.

Candy Crush Saga subsidiaries, acquisitions, and exits

To date, Candy Crush Saga has not made any acquisitions, investments, or exits.