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Business Operations Business Models

How Does Cameo Make Money (Business and Revenue Model)

The Cameo business model

Cameo logo
Here’s what you should know:
  • What is Cameo, and how does Cameo work?
  • How does Cameo make money?
  • Commission from Cameo Videos
  • Cameo for Business
  • Cameo subsidiaries, acquisitions, and exits
  • Cameo profit and revenue
  • What is the Cameo business and revenue model?
  • Cameo funding, net worth, and valuation

How does Cameo make money? Well, here is a full, in depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the Cameo business and revenue model, how much money Cameo makes per year, and how Cameo works.

What is Cameo, and how does Cameo work?

Cameo is a video sharing site that allows fans to get personalized videos from celebrities that are on the platform.

Founded in 2016 by Steven Galanis, Martin Blencowe, and Devon Spinnler, Cameo now has more than 45,000 celebrities on their platform.

So, how does Cameo work? To use Cameo, all you need to do is first download their app on the Apple App Store or Google Play store; or visit their website and create an account.

Once signed up, you can simply search for a celebrity on the platform you like, book them, and include all the important details in your request form. After it’s submitted, the talent then has up to 7 days to complete your personalized video. You can also choose Cameo’s 24-hour delivery option for a premium price.

Cameo App in Apple App Store | Cameo Business Model | How Does Cameo Make Money | How Does Cameo Work
Source: Apple App Store | Cameo

How does Cameo make money?

According to Cameo, Cameo has more than 45,000 celebrities on its platform. So how does Cameo make money off of all these creators?

Below is a breakdown of how much money Cameo makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 2 ways of how Cameo makes money in 2022

Cameo has a revenue model that makes money in two (2) ways; by taking a percentage from Cameo videos and Cameo for Business.

#1. Commission from Cameo Videos

Cameo makes most of its money through the commissions they take from each Cameo video booking.

To date, there are more than 45,000 celebrities on the platform, with their personal video prices ranging from $1 to as high as $15,000 per video, depending on the celebrity.

Of that, Cameo generated a reported $100+ million from Cameo videos in 2020. Which Cameo takes 25% of all of it. You can also see below.

How much percentage does Cameo take? (Cameo commission)

  • 25% of the booking price
Cameo Videos | Cameo Business Model | How Does Cameo Make Money | How Does Cameo Work
Source: Cameo

#2. Cameo for Business

Cameo also makes money from businesses that want to tap into the 45,000+ celebrities on Cameo’s platform for their advertising campaigns.

How Cameo for Business works is: once a business reaches out to Cameo, Cameo will then partner with that brand to help come up with a marketing plan to fit their marketing goals.

From there, Cameo gets the best suited celebrity talent on their platform to create that ad, gets it edited, and up and running on Snapchat using their media discounts.

Some of the companies using Cameo for Business for their ad campaigns include – but are not limited to – Mcdonald’s, eBay, Charles Schwab, and Microsoft.

Note: Cameo for Business is a service that enables brands to run high-performing ad campaigns on Snapchat using Cameo talent.

Cameo subsidiaries, acquisitions, and exits

To date, Cameo has made a total of 1 acquisition.

Mergers and acquisitions business model
Source: Crunchbase | Cameo

Cameo profit and revenue

Cameo’s last reported earnings came in 2020 when they claimed to have brought in $100+ million in revenue. Since then, Cameo has not released any official reports in regards to company earnings.

Note: Because Baron App, Inc. (Cameo) is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Cameo business and revenue model?

Cameo makes money through a few revenue models that they combine within their company, they are:

  • Commission based business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

Cameo funding, net worth, and valuation

According to Cameo’s Crunchbase profile, Cameo has raised $165.7 million over 5 rounds and has a post-money valuation of $1 billion to $10 billion as of March 30, 2021.