Business Operations Business Models

How Does Bumble Make Money (Business and Revenue Model)

The Bumble business model

How Does Bumble Make Money?
Here’s what you should know:
  • What is Bumble, and how does Bumble work?
  • How does Bumble make money?
  • Bumble Premium
  • Premium Features (Boost, Spotlight, and SuperSwipe)
  • Bumble’s profit and revenue
  • What is the Bumble business and revenue model?
  • Bumble’s funding and valuation

How does Bumble make money if it’s free? Here is a full, in-depth, breakdown of their two (2) revenue streams and the different products and services they offer, as well as the Bumble business model, their year-over-year revenue, and how Bumble works.

What is Bumble, and how does Bumble work?

Bumble is an online dating app that allows users to “match” with each other by swiping left or right on one another’s profile. Bumble is unique from other dating apps in the sense that the woman must message first.

How Bumble works is: Once a user downloads the app and creates a profile, they can swipe left or right to match with other users. Once a “match” happens, the woman has 24 hours to send the first message or the match expires.

Founded in 2014 by Whitney Wolfe Herd, Bumble now has some 42 million users and an $8 billion valuation.

Some of Bumble’s competitors include Tinder, Hinge, and other online dating apps.

Bumble App in Apple App Store | Bumble Business Model | How Does Bumble Make Money?
ource: Apple App Store

How does Bumble make money?

To date, Bumble has 42 million users swiping on their app. Of those, 1.35 million are paying users. So how does Bumble make money from those paying customers?

Below is a breakdown of how much money Bumble makes and its revenue model. Including their revenue streams and how much they make from their services.

Here are the 2 ways of how Bumble makes money (in 2021):

Bumble has a revenue model that makes money in two (2) ways – Bumble Premium and Premium Features.

#1. Bumble Premium

One of the ways Bumble makes money is by offering a paid subscription, called Bumble Premium, to its users.

To date, Bumble has 42 million users swiping on their app. Of those, 1.35 million are paying users.

Bumble operates on a freemium business model. Their dating app service is free but is designed to be very limited in features to get users to upgrade.

Upgrading to Bumble’s Premium membership gives users the perks that the freemium model doesn’t offer – like seeing who swiped right on you, incognito mode, swipe in different locations, set advanced filters, and Boost features.

Bumble Premium Cost:

  • 1 week: $17.99 per week
  • 1 month: $32.99 per month
  • 3 months: $66.99 every 3 months
  • Lifetime: $199.99

Note: All subscriptions are recurring, so it auto-renews itself on the Apple App Store until the user cancels the subscription. If not, the user will continue to be charged.

#2. Premium Features (Boost, Spotlight, and SuperSwipe)

Bumble also makes money by selling premium features individually.

These three (3) premium features are all bundled together in Bumble’s subscription service, Bumble Premium, but Bumble also gives users the choice to purchase these features separately – they are Boost, Spotlight, and SuperSwipe.

Bumble Premium Features Cost:

  • Boost: $7.99 to $47.99 (recurring)
  • Spotlight: $5.99 to $49.99 one-time purchase
  • SuperSwipe: $5.99 to $39.99 one-time purchase

Bumble’s profit and revenue

In 2020, Bumble made $542.2 million in revenue.

Note: Because Bumble Inc. is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Bumble’s publicly released financial reports, including annual reports, through Bumble’s investor section on their website.

What is the Bumble business and revenue model?

Bumble makes money through a few revenue models that they combine within their company, they are:

  • Freemium (upselling) business model
  • Software as a service (SaaS) business model
  • Transaction-based business model

Bumble’s funding and valuation

When Bumble launched back in 2014, Andrey Andreev put up an initial investment of $10 million. Fast forward 7 years and Bumble raised $2.15 billion for their February 10, 2021, Initial Public Offering (IPO) giving the company an $8 billion valuation.