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Business Operations Business Models

How Does Blender Make Money (Business and Revenue Model)

The Blender business model

Blender logo
Here’s what you should know:
  • What is Blender, and how does Blender work?
  • How does Blender make money?
  • Donations (Blender Development Fund)
  • Subscription Revenue (Blender Studio)
  • Annual Blender Conferences (BCON)
  • Selling Merchandise (Blender Store)
  • Blender profit and revenue
  • What is the Blender business and revenue model?
  • Blender funding, net worth, and valuation
  • Blender subsidiaries, acquisitions, and exits

How does Blender make money and how is it free to use? Well, here is a full, in depth, breakdown of their four (4) revenue streams and the different products and services they offer, as well as the Blender business and revenue model, how much Blender makes per year, and how Blender works.

What is Blender, and how does Blender work?

Blender is a free and open-source 3D computer graphics software that provides the tools to enable creators to develop and design things like animated films, virtual reality, interactive 3D applications, and more.

Developed and launched in 1994 by the original author Ton Roosendaal, founder of the Blender Foundation. And has since been contributed to and developed by the Blender community.

Today, the Blender software has been downloaded more than 14 million times, making it one of the leading open-source 3D computer graphics software in the world.

So, how does Blender work? To get started using Blender, simply go to their website, tap “Download Blender” and choose the compatible version based on your system (Windows, macOS, Linux, etc).

After you’ve downloaded and installed it onto your computer, be sure to check out the documentation to learn how to use Blender.

Some of Blender’s competitors include Unity, Unreal Engine, and other 3D creation tool softwares.

How does Blender make money?

According to Blender, Blender has been downloaded more than 14 million times.

So how does Blender make money off of all these downloads if the software is free to download?

Below is a breakdown of how much money Blender makes and its revenue model. Including all revenue streams and how much they charge for their services.

Here are the 4 ways of how Blender makes money in 2022

Blender has a revenue model that makes money in four (4) ways; donations via their Blender Development Fund, subscription revenue from Blender Studio, selling merchandise, and annual Blender conferences.

#1. Donations (Blender Development Fund)

Blender makes most of its money from the donations it receives through its Blender Development Fund.

The Blender Development Fund is comprised of Patreon sponsors, corporate sponsors, and individual sponsors. Together, their donations are responsible for 82% of Blender’s total revenue.

Blender offers donors the option of choosing either a one-time donation or recurring monthly support. Where donors can choose between seven (7) membership tiers; Bronze, Silver, Gold, Platinum, Titanium, Diamond, and Corporate. You can see the simplified pricing below, or click here to check it out yourself.

Some of Blender’s biggest donors include companies such as Meta (Facebook), AWS, Microsoft, Intel, and many more that support Blender’s free open source software.

  • $6 to 300+ per month (depending on the membership tier)
Blender Development Fund donations | Blender Business Model | How Does Blender Make Money? | How Does Blender Work?
Source: Blender

Note: 82% of Blender’s total revenue comes from donations.

#2. Subscription Revenue (Blender Studio)

Blender also makes money through their subscription service offering, Blender Studio.

Blender Studio offers training to its members in the form of tutorials, assets, and production tips from the blender team – for a monthly price. Which you can see below.

How much does Blender cost? (Blender pricing)

  • $11.50 per month (automatic renewals), or $17 per month (manual renewals)

#3. Annual Blender Conferences (BCON)

Blender also makes money through the tickets sold to its annual Blender conferences, BCON.

The revenue generated during these events varies on the seating capacity of the venue, etc. For example, in 2022, the Blender Conference will be held at the Felix Meritis in Amsterdam – which holds a capacity of 1,100 people.

BCON is a three (3) day event and tickets are sold in 1-day tickets or full conference tickets. Which you can see the pricing below.

  • 1-day ticket: € 195 ($199 USD)
  • Full conference ticket: € 345 ($352 USD)
Blender Conference (BCON) tickets | Blender Business Model | How Does Blender Make Money? | How Does Blender Work?
Source: Blender

#4. Selling Merchandise (Blender Store)

In addition to donations and subscription revenue, Blender also makes money selling its own merchandise through its official online Blender Store.

Here, they sell branded Blender apparel, accessories, and more that range in price between $2.90 to $31+.

Blender profit and revenue

Blender’s last reported earnings came in 2020 when they brought in € 1,376,076 ($1.4 billion USD) in revenue. Since then, Blender has not released any official reports in regards to company earnings.

Note: Because Blender is a privately held company, they are not required to make their annual reporting, such as Form 10-K’s, pubic.

What is the Blender business and revenue model?

Blender makes money through a few revenue models that they combine within their company, they are:

  • Pay what you want (PWYW) business model
  • Donation based business model
  • Subscription business model
  • Transaction based business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model

Blender funding, net worth, and valuation

Blender’s Crunchbase profile shows Blender has raised $1.2 million over 1 round.

Blender subsidiaries, acquisitions, and exits

To date, Blender has not made any acquisitions, investments, or exits.