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Business Operations Business Models

How Does Asana Make Money (Business and Revenue Model)

The Asana business model

Asana logo
Here’s what you should know:
  • What is Asana, and how does Asana work?
  • How does Asana make money?
  • Subscription Revenue
  • Asana profit and revenue
  • What is the Asana business and revenue model?
  • Asana funding, net worth, and market cap
  • Asana subsidiaries, acquisitions, and exits

How does Asana make money and how is it free to use? Well, here is a full, in depth, breakdown of their main revenue stream and services they offer, as well as the Asana business and revenue model, how much Asana makes per year, and how Asana works.

What is Asana, and how does Asana work?

Asana is a project management tool designed to help users and teams boost productivity and efficiency.

Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana began trading on the New York Stock Exchange (NYSE) on September 30, 2020, under the ticker symbol “ASAN”.

Since that time, Asana now has more than 35 million users and millions of organizations making it one of the more popular project management softwares to use for personal use and teams.

So, how does Asana work? To use Asana, users can either first download their mobile app in the Apple App Store or Google Play store; or go to their website and create an account.

Once signed up, users can begin organizing, tracking, and managing their work – all for free; with available options to upgrade.

Some of Asana’s competitors include Slack, Trello, Notion, and other project management apps for teams.

Asana App in Apple App Store | Asana Business Model | How Does Asana Make Money | How Does Asana Work
Source: Apple App Store | Asana

How does Asana make money?

According to Asana, Asana now has more than 35 million users and millions of organizations using its work management software across 190 countries. So how does Asana make money off of all those users?

Below is a breakdown of how much money Asana makes and its revenue model. Including their main revenue stream and how much they charge for their services.

Here is how Asana makes money in 2022

Asana has a revenue model that makes money in just one (1) way; subscription revenue.

#1. Subscription Revenue

Asana makes all of its money through the subscription service they offer to their customers.

Although Asana is free to use, they also offer three (3) paid subscription tiers for customers who need more; Premium, Business, and Enterprise. All of which offer their own set of perks that the free version does not offer like unlimited dashboards, Salesforce integration, goal setting, and more.

According to Asana, they have more than 35 million users and millions of organizations using their project management app. Of those are 2+ million paying users and 119,000 paying organizations. Which include companies like Amazon, Spotify, P&G, and more.

How much does Asana cost? (Asana pricing)

  • Premium: $13.49 USD per user, per month
  • Business: $30.49 USD per user, per month
  • Enterprise: contact sales
How much does Asana cost? (Asana pricing) | Asana Business Model | How Does Asana Make Money | How Does Asana Work
Source: Asana

Note: Of Asana’s more than 35 million users, 2+ million are paying users.

Asana profit and revenue

In 2021, Asana reported $378.44 million in revenue.

Note: Because Asana, Inc. is a publicly traded company, under the Securities Exchange Act of 1934, they must file continuous financial filings with the U.S. Securities and Exchange Commission (SEC). You can find all of Asana’s publicly released financial reports, including annual reports, through Asana’s investor section on their website.

What is the Asana business and revenue model?

Asana makes money through a few revenue models that they combine within their company, they are:

  • Freemium business model
  • Software as a service (SaaS) business model
  • Business to business (B2B) business model
  • B2B2C (partnerships) business model
  • Mergers and acquisitions (M&A) business model

Asana funding, net worth, and market cap

According to Asana’s Crunchbase profile, Asana has raised $453.2 million over 13 rounds and has a market cap of $3.4 billion as of July 2022.

Asana subsidiaries, acquisitions, and exits

To date, Asana has not made any acquisitions, investments, or exits.